| Marketingová komunikace: jak komunikovat na našem trhu M Karlíček Grada Publishing, 2016 | 1596* | 2016 |
| Základy marketingu M Karlíček Grada, 2013 | 722 | 2013 |
| Základy marketingu. Praha: Grada, 2018 M Karlíček ISBN 978-80-247-5869-5. Dostupné také z: https://ndk. cz/uuid/uuid: fa8b020e …, 2018 | 54 | 2018 |
| THE RISK OF VAMPIRE EFFECT IN ADVERTISEMENTS USING CELEBRITY ENDORSEMENT. T Kuvita, M Karlíček Central European business review 3 (3), 2014 | 50 | 2014 |
| Social media engagement of Berlin and Prague museums B Suzić, M Karlíček, V Stříteský The Journal of Arts Management, Law, and Society 46 (2), 73-87, 2016 | 36 | 2016 |
| Word-of-mouth marketing: An Integrated model M Karlíček, I Tomek, M Křížek Ekonomika a management 3, 1-11, 2010 | 32 | 2010 |
| Segmenting the performing arts markets: The case of Czech National Theater attenders' motivations Z Chytkova, J Cerna, M Karlicek Journal of Competitiveness 4 (3), 2012 | 24 | 2012 |
| Adoption of social media for public relations by museums B Suzic, M Karlicek, V Stríteský Central European Business Review 5 (2), 5, 2016 | 20 | 2016 |
| a P. Král, 2011 M Karlíček Marketingová komunikace–Jak komunikovat na našem trhu, 0 | 20 | |
| Customer lifetime value as the 21st century marketing strategy approach J Rozek, M Karlicek Central European business review 3 (2), 28, 2014 | 16 | 2014 |
| KOLEKTIV. Základy marketingu M KARLÍČEK Praha: Grada Publishing, as, 2018 | 13 | 2018 |
| a P KRÁL M KARLÍČEK Marketingová komunikace: jak komunikovat na našem trhu 1, 0 | 13 | |
| Barriers of marketing effectiveness and efficiency within companies: a qualitative study M Karlíček, Z Chytková, L Tyll, H Mohelská Technická univerzita v Liberci, 2014 | 12 | 2014 |
| The role of marketing in multinational subsidiaries: standardization versus localization M Karlíček, Z Chytková, N Hořejš, H Mohelská, J Fischer Technická univerzita v Liberci, 2013 | 12 | 2013 |
| Marketingová komunikace K Miroslav, K Petr Grada Publishing as, 2011 | 9 | 2011 |
| Marketingová komunikace. Praha: Grada, 2011 M KARLÍČEK, P Král ISBN97880-247-3541-2, 0 | 9 | |
| kol. 2013 M Karlíček Základy marketingu, 0 | 7 | |
| M ZAMAZALOVÁ a KOL M KARLÍČEK Marketingová komunikace 1, 0 | 6 | |
| Marketing's Influence within Companies: Current Issues and their Possible Resolution M Karlícek, P Drábik Studia Commercialia Bratislavensia 5 (20), 587, 2012 | 4 | 2012 |
| Behaviour of the Czech internet heavy users in online social media environment I Tomek, M Hasprova, M Zamazalova, M Karlicek Intelektinė ekonomika= Intellectual economics: scientific reserch journal …, 2012 | 4 | 2012 |
Zuzana ChytkovaPrague University of Economics and BusinessAdresse e-mail validée de vse.cz
