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Hannes Datta
Hannes Datta
Associate Professor of Marketing, Tilburg University
Verified email at tilburguniversity.edu - Homepage
Title
Cited by
Cited by
Year
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
H Datta, KL Ailawadi, HJ Van Heerde
Journal of Marketing 81 (3), 1-20, 2017
2882017
Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery
H Datta, G Knox, BJ Bronnenberg
Marketing Science 37 (1), 5-21, 2018
2292018
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ...
Journal of Interactive Marketing 40 (1), 1-8, 2017
1982017
The challenge of retaining customers acquired with free trials
H Datta, B Foubert, HJ Van Heerde
Journal of Marketing Research 52 (2), 217-234, 2015
1432015
Fields of Gold: Generating Relevant and Credible Insights Via Web Scraping and APIs
J Boegershausen, A Borah, H Datta, A Stephen
ACR North American Advances, 2021
32021
Fields of gold: Scraping web data for marketing insights
J Boegershausen, H Datta, A Borah, A Stephen
Journal of Marketing, 2022
22022
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
H Datta, HJ van Heerde, MG Dekimpe, JBEM Steenkamp
Journal of Marketing Research 59 (2), 251-270, 2022
22022
Cross-national differences in market response: Line-length, price, and distribution elasticities in fourteen Indo-Pacific Rim economies
H Datta, HJ van Heerde, M Dekimpe, J Steenkamp
Journal of Marketing Research, 2021
22021
Streaming services and the homogenization of music consumption
G Knox, H Datta
Tilburg, Netherlands: Tilburg University.[Google Scholar], 2020
22020
Universality or Differences in Marketing Elasticities in Emerging versus Developed Markets?: The Moderating Role of Brand Equity
H Datta, HJ van Heerde, M Dekimpe, J Steenkamp
Other publications TiSEM, 2019
12019
The Impact of Free-Trial Acquisition on Customer Usage, Retention, and Lifetime Value
H Datta, B Foubert, HJ van Heerde
Journal of Marketing Research, 217-234, 2015
12015
Usage rates, Facebook likes, and online piracy: Using big data to manage entertainment products
H Datta, B Foubert, D Papies
Facebook Likes, and Online Piracy: Using Big Data to Manage Entertainment …, 2013
12013
EXPRESS: Fields of Gold: Scraping Web Data for Marketing Insights
J Boegershausen, H Datta, A Borah, AT Stephen
Journal of Marketing, 00222429221100750, 2022
2022
What drives demand for playlists on Spotify?
MJ Pachali, H Datta
Available at SSRN, 2022
2022
Fields of Gold: Web Scraping and APIs for Impactful Marketing Insights
J Boegershausen, H Datta, A Borah, AT Stephen
Available at SSRN 3820666, 2022
2022
Teaching material for: How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?
H Datta, KL Ailawadi, HJ van Heerde
2019
Category characteristics for IRI Marketing Science Dataset
H Datta, KL Ailawadi, HJ van Heerde
2018
It’s in the way that you use it: usage behavior, sales performance, and their interrelationships
H Datta
2014
Are Free Trial Customers Worth Less Than Regular Customers?
H Datta, B Foubert, H van Heerde
ACR Asia-Pacific Advances, 2012
2012
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Articles 1–19