| Investigating the influence of regulatory focus on the efficacy of online review volume versus valence E Kordrostami, Y Liu-Thompkins, V Rahmani European Journal of Marketing 55 (1), 297-314, 2021 | 22 | 2021 |
| Investigating conflicting online review information: evidence from Amazon. com E Kordrostami, V Rahmani Journal of Retailing and Consumer Services 55, 102125, 2020 | 20 | 2020 |
| Persuasion knowledge framework: Toward a comprehensive model of consumers’ persuasion knowledge V Rahmani AMS Review 13 (1), 12-33, 2023 | 5 | 2023 |
| Price sensitivity and online shopping behavior during the COVID-19 pandemic V Rahmani, E Kordrostami Journal of Consumer Marketing 40 (4), 481-492, 2023 | 3 | 2023 |
| Coordinating supply-related scarcity appeals with online reviews E Kordrostami, Y Liu-Thompkins, V Rahmani Marketing Letters 33 (3), 471-484, 2022 | 3 | 2022 |
| Gender, Emotions, and Judgments: An Analysis of the Moderating Role of Gender in Influencing the Effectiveness of Advertising and Pricing Tactics V Rahmani, E Kordrostami Academy of Marketing Science Annual Conference, 205-206, 2017 | 2 | 2017 |
| Investigating Online Reviews: The Interaction Between Online Review Volume and Valence: An Abstract E Kordrostami, Y Liu-Thompkins, V Rahmani Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 1 | 2018 |
| From Placebo to Panacea: Exploring the Influence of Price, Suspicion, and Persuasion Knowledge on Consumers' Perception of Quality V Rahmani Old Dominion University, 2017 | 1 | 2017 |
| The Effect of COVID-19 Pandemic on Consumers’ Online Shopping Behavior V Rahmani, E Kordrostami Advances in Consumer Research 49, 2021 | | 2021 |
| Persuasion Knowledge Model Reimagined V Rahmani, E Kordrostami, J Ford Advances in Consumer Research 48, 602-603, 2020 | | 2020 |
| Pink Tax Versus Blue Tax: Insights Generated by the Direct Measurement of Price Elasticity of Demand V Rahmani, E Kordrostami, J Ford Advances in Consumer Research 47, 2019 | | 2019 |
| Effective Pricing Strategies: Investigating the Contrast Between Theory and Practice V Rahmani, E Kordrostami, J Ford Academy of Marketing Science Annual Conference, 2019 | | 2019 |
| Attachment Styles and Brand Relationships M Kordrostami, E Kordrostami, V Rahmani Academy of Marketing Science Annual Conference, 2018 | | 2018 |
| Individual Differences in Reaction to Aggression in Advertising, Knowledge Structure Perspective M Kordrostami, E Kordorstami, V Rahmani Academy of Marketing Science Annual Conference, 2018 | | 2018 |
| A Rational Model to Predict Consumers’ Irrational Behavior V Rahmani Advances in Consumer Research 46, 2018 | | 2018 |
| Examining the Interaction Between Online Review Volume/Valence and Scarcity Appeal E Kordrostami, Y Liu-Thompkins, V Rahmani Academy of Marketing Science Annual Conference 28, 2017 | | 2017 |
| The Effects of Online Reviews on Purchase Intention: Investigating the Moderating Role of Regulatory Focus E Kordrostami, LT Yuping, V Rahmani American Marketing Association Summer Marketing Educators' Conference 28, 2017 | | 2017 |
| Investigating the Effect of Gender on Companies’ Pricing Strategies Using Real-World Data V Rahmani, E Kordrostami American Marketing Association Summer Educator’s Conference 28, 2017 | | 2017 |
| 20-B: Investigating Online Reviews: the Moderating Role of Scarcity Appeal E Kordrostami, Y Liu-Thompkins, V Rahmani ACR North American Advances, 2017 | | 2017 |
| Examining the Effect of Gender on Thinking Style, Price-Quality Perceptions, and the Actual Prices That Consumers Pay V Rahmani, E Kordrostami, J Ford Advances in Consumer Research 45, 2017 | | 2017 |
