Simone Guercini
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Virus taxonomy: ninth report of the International Committee on Taxonomy of Viruses
AMQ King, E Lefkowitz, MJ Adams, EB Carstens
Elsevier, 2011
23342011
New qualitative research methodologies in management
S Guercini
Management Decision, 2014
1312014
Uncovering customer service experiences with Twitter: the case of airline industry
S Guercini, F Misopoulos, M Mitic, A Kapoulas, C Karapiperis
Management Decision, 2014
922014
La costruzione sociale dell'innovazione: economia, società e territorio
C Trigilia
La costruzione sociale dell'innovazione, 0-0, 2007
872007
Relation between branding and growth of the firm in new quick fashion formulas: analysis of an Italian case
S Guercini
Journal of Fashion Marketing and Management 5 (1), 69-79, 2001
832001
International competitive change and strategic behaviour of Italian textile‐apparel firms
S Guercini
Journal of Fashion Marketing and Management: An International Journal, 2004
802004
Marketing interculturale
PA Herbig
Apogeo Editore, 2003
782003
Gift-giving, sharing and commodity exchange at Bookcrossing. com: new insights from a qualitative analysis
S Guercini, M Corciolani, D Dalli
Management Decision, 2014
722014
Business networks and retail internationalization: A case analysis in the fashion industry
S Guercini, A Runfola
Industrial Marketing Management 39 (6), 908-916, 2010
702010
Interaction behaviors in business relationships and heuristics: Issues for management and research agenda
S Guercini, A La Rocca, A Runfola, I Snehota
Industrial Marketing Management 43 (6), 929-937, 2014
652014
Developing the researcher‐manager interface in the case analysis process
S Guercini
Management Decision, 2004
622004
L'imprenditoria cinese nel distretto industriale di Prato
M Colombi, S Guercini, A Marsden
LS Olschki, 2002
562002
Fast fashion companies coping with internationalization: driving the change or changing the model?
L Barnes, G Lea‐Greenwood, A Runfola, S Guercini
Journal of Fashion Marketing and Management: An International Journal, 2013
542013
La conoscenza di mercato del vertice d'impresa. Casi di produttori di tessuti
S Guercini
FrancoAngeli, 2003
492003
Sourcing strategies in clothing retail firms: product complexity versus overseas supply chain
S Guercini, A Runfola
Journal of Customer Behaviour 3 (3), 305-334, 2004
482004
Revisiting of Theory X and Y
S Gürbüz, F Şahin, O Köksal
Management Decision, 2014
472014
New business models in online hotel distribution: emerging private sales versus leading IDS
A Runfola, M Rosati, S Guercini
Service Business 7 (2), 183-205, 2013
452013
Exploring brand associations: an innovative methodological approach
BC Camiciottoli, S Ranfagni, S Guercini
European Journal of Marketing, 2014
432014
Il marketing della moda
A Burresi
Temi emergenti nel tessile-abbigliamento, 2005
432005
Heuristics in customer‐supplier interaction
S Guercini, A La Rocca, A Runfola, I Snehota
Industrial Marketing Management 48, 26-37, 2015
392015
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