| Bauran pemasaran dan loyalitas konsumen R Hurriyati Bandung: Alfabeta 27, 100, 2005 | 5171* | 2005 |
| Manajemen corporate dan strategi pemasaran jasa pendidikan B Alma, R Hurriyati Bandung: Alfabeta, p154, 2008 | 403 | 2008 |
| The role of social media marketing and brand image on smartphone purchase intention C Savitri, R Hurriyati, L Wibowo, H Hendrayati International Journal of Data and Network Science 6 (1), 185-192, 2022 | 127 | 2022 |
| Marketing mix and consumer loyalty R Hurriyati Bandung: Alfabeta, 2005 | 85 | 2005 |
| Analisis bibliometrik perkembangan penelitian penggunaan pembayaran seluler dengan vosviewer F Effendy, V Gaffar, R Hurriyati, H Hendrayati Jurnal Interkom: Jurnal Publikasi Ilmiah Bidang Teknologi Informasi Dan …, 2021 | 75 | 2021 |
| User mobile payment behavior using technology acceptance model (TAM): Study of" Dana" E-wallet users S Isrososiawan, R Hurriyati, PD Dirgantari Jurnal Minds: Manajemen Ide Dan Inspirasi 6 (2), 181-192, 2019 | 54 | 2019 |
| Manajemen Pemasaran R Hurriyati Jakarta: Rajawali Pers, 2008 | 52 | 2008 |
| Strategi pemasaran electronic word of mouth pada e-commerce dalam menghadapi era digital 4.0 di indonesia RQ Aynie, R Hurriyati, PD Dirgantari Inovasi: Jurnal Ekonomi, Keuangan, dan Manajemen 17 (1), 136-143, 2021 | 47 | 2021 |
| The impact of word of mouth and university reputation on student decision to study at university D Harahap, R Hurriyati, V Gaffar, D Amanah Management science letters 8 (6), 649-658, 2018 | 47 | 2018 |
| Exploring the role of trust in mobile-banking use by Indonesian customer using unified theory of acceptance and usage technology M Saparudin, A Rahayu, R Hurriyati, MA Sultan International Journal of Financial Research 11 (2), 51-60, 2020 | 43 | 2020 |
| An analysis of place branding to enhance the image of Bandung city and its implications toward the decisions to visit tourism destination R Hurriyati SOSIOHUMANIKA 8 (1), 2015 | 42 | 2015 |
| Effect of price and product completeness to consumer purchase decision at Tokopedia. com D Amanah, R Hurriyati, V Gaffar, AA Layla, DA Harahap Proceedings of the 2nd Global Conference on Business, Management and …, 2017 | 41 | 2017 |
| Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Attitude dan Actual Usage Go-Pay G Gusni, R Hurriyati, PD Dirgantari Jurnal Manajemen Dan Kewirausahaan 8 (1), 22-33, 2020 | 40 | 2020 |
| Perceived usefulness, perceived ease of use, and social influence: intention to use e-wallet F Effendy, R Hurriyati, H Hendrayati 5th Global Conference on Business, Management and Entrepreneurship (GCBME …, 2021 | 39 | 2021 |
| Strategi pengembangan kerajinan anyaman Purun untuk meningkatkan daya saing E Ernawati, R Hurriyati, PD Dirgantari Jurnal Ekonomi Modernisasi 17 (1), 27-40, 2021 | 39 | 2021 |
| Extraction of curcumin pigment from Indonesian local turmeric with its infrared spectra and thermal decomposition properties ABD Nandiyanto, AS Wiryani, A Rusli, A Purnamasari, AG Abdullah, ... IOP Conference Series: Materials Science and Engineering 180 (1), 012136, 2017 | 39 | 2017 |
| Effect of Market Orientation on Business Performance in MSMEs as Mediating by Dinamic Marketing Capabilities. A Riswanto, R Hurriyati, LA Wibowo, V Gaffar Quality-Access to Success 20 (172), 2019 | 35 | 2019 |
| Mobile-based augmented reality for learning 3-dimensional spatial Batik-based objects I Widiaty, LS Riza, AA Danuwijaya, R Hurriyati, SR Mubaroq Journal of Engineering Science and Technology 12 (10), 12-22, 2017 | 30 | 2017 |
| Effect of word of mouth on students decision to choose studies in college DA Harahap, R Hurriyati, V Gaffar, LA Wibowo, D Amanah 1st International Conference on Islamic Economics, Business, and …, 2017 | 30 | 2017 |
| Developing geotourism as part of sustainable development at Ciletuh Sukabumi, West Java, Indonesia AK Yuliawati, MSD Hadian, A Rahayu, R Hurriyati Journal of Advanced Research in Management 7 (1), 57-62, 2016 | 30 | 2016 |
