| Marketing JP Helfer, J Orsoni, O Sabri Marketing, 1-315, 2019 | 180* | 2019 |
| Consumer perception of taboo in ads O Sabri, C Obermiller Journal of business research 65 (6), 869-873, 2012 | 123 | 2012 |
| Home sweet messy home: Managing symbolic pollution D Dion, O Sabri, V Guillard Journal of Consumer Research 41 (3), 565-589, 2014 | 109 | 2014 |
| Taboo advertising: can humor help to attract attention and enhance recall? O Sabri Journal of Marketing Theory and Practice 20 (4), 407-422, 2012 | 78 | 2012 |
| Does viral communication context increase the harmfulness of controversial taboo advertising? O Sabri Journal of business ethics 141 (2), 235-247, 2017 | 67 | 2017 |
| Preliminary investigation of the communication effects of “taboo” themes in advertising O Sabri European journal of marketing 46 (1/2), 215-236, 2012 | 60 | 2012 |
| When do advertising parodies hurt?: The power of humor and credibility in viral spoof advertisements O Sabri, G Michel Journal of Advertising Research 54 (2), 233-247, 2014 | 56 | 2014 |
| Competitive advertising within store flyers: a win–win strategy? AM Chaabane, O Sabri, B Parguel Journal of Retailing and Consumer Services 17 (6), 478-486, 2010 | 54 | 2010 |
| Taboo: An underexplored concept in marketing O Sabri, D Manceau, B Pras Recherche et Applications en Marketing (English Edition) 25 (1), 59-85, 2010 | 53 | 2010 |
| Conversational commerce: Do biased choices offered by voice assistants’ technology constrain its appropriation? V Rabassa, O Sabri, C Spaletta Technological Forecasting and Social Change 174, 121292, 2022 | 34 | 2022 |
| Empowerment in marketing: synthesis, critical review, and agenda for future research H Bachouche, O Sabri AMS Review 9 (3), 304-323, 2019 | 30 | 2019 |
| Le tabou, un concept peu exploré en marketing O Sabri, D Manceau, B Pras Recherche et Applications en Marketing (French Edition) 25 (1), 59-86, 2010 | 30 | 2010 |
| The detrimental effect of cause-related marketing parodies O Sabri Journal of Business Ethics 151 (2), 517-537, 2018 | 22 | 2018 |
| Format effects in volume discounts to consumers B Parguel, P De Pechpeyrou, O Sabri‐Zaaraoui, P Desmet Journal of Product & Brand Management 16 (5), 348-357, 2007 | 21 | 2007 |
| A commentary on the treatment of taboo in consumption and marketing G Larsen, M Patterson, O Sabri, L Walther Journal of Marketing Management 34 (13-14), 1067-1077, 2018 | 16 | 2018 |
| When is transparent packaging beneficial? O Sabri, HV Doan, F Malek, H Bachouche International Journal of Retail & Distribution Management 48 (8), 781-801, 2020 | 15 | 2020 |
| Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising? N El Hana, M Mercanti-Guérin, O Sabri Technological Forecasting and Social Change 188, 122297, 2023 | 12 | 2023 |
| When does coopetition affect price unfairness perception? The roles of market structure and innovation O Sabri, A Djedidi, M Hani Journal of Business & Industrial Marketing 36 (2), 209-229, 2021 | 11 | 2021 |
| Portées et limites du lot virtuel: une étude exploratoire O Sabri, B Parguel, P De Pechpeyrou Décisions marketing, 49-57, 2008 | 9 | 2008 |
| Le tabou en communication: étude des réactions affectives, cognitives et conatives du récepteur exposé à des stimuli publicitaires tabous mortifère et sexuel O Sabri-Zaaraoui Thèse de doctorat en sciences de gestion, Université Paris-Dauphine, 2007 | 7 | 2007 |
