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Ouidade Sabri
Ouidade Sabri
IAE Paris- Sorbonne Business School
Adresse e-mail validée de iae.pantheonsorbonne.fr - Page d'accueil
Titre
Citée par
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Année
Marketing
JP Helfer, J Orsoni, O Sabri
Marketing, 1-315, 2019
182*2019
Consumer perception of taboo in ads
O Sabri, C Obermiller
Journal of business research 65 (6), 869-873, 2012
1262012
Home sweet messy home: Managing symbolic pollution
D Dion, O Sabri, V Guillard
Journal of Consumer Research 41 (3), 565-589, 2014
1112014
Taboo advertising: can humor help to attract attention and enhance recall?
O Sabri
Journal of Marketing Theory and Practice 20 (4), 407-422, 2012
792012
Does viral communication context increase the harmfulness of controversial taboo advertising?
O Sabri
Journal of business ethics 141 (2), 235-247, 2017
682017
Preliminary investigation of the communication effects of “taboo” themes in advertising
O Sabri
European journal of marketing 46 (1/2), 215-236, 2012
602012
When do advertising parodies hurt?: The power of humor and credibility in viral spoof advertisements
O Sabri, G Michel
Journal of Advertising Research 54 (2), 233-247, 2014
562014
Competitive advertising within store flyers: a win–win strategy?
AM Chaabane, O Sabri, B Parguel
Journal of Retailing and Consumer Services 17 (6), 478-486, 2010
552010
Taboo: An underexplored concept in marketing
O Sabri, D Manceau, B Pras
Recherche et Applications en Marketing (English Edition) 25 (1), 59-85, 2010
532010
Conversational commerce: Do biased choices offered by voice assistants’ technology constrain its appropriation?
V Rabassa, O Sabri, C Spaletta
Technological Forecasting and Social Change 174, 121292, 2022
392022
Empowerment in marketing: synthesis, critical review, and agenda for future research
H Bachouche, O Sabri
AMS Review 9 (3), 304-323, 2019
332019
Le tabou, un concept peu exploré en marketing
O Sabri, D Manceau, B Pras
Recherche et Applications en Marketing (French Edition) 25 (1), 59-86, 2010
302010
The detrimental effect of cause-related marketing parodies
O Sabri
Journal of Business Ethics 151 (2), 517-537, 2018
232018
Format effects in volume discounts to consumers
B Parguel, P De Pechpeyrou, O Sabri‐Zaaraoui, P Desmet
Journal of Product & Brand Management 16 (5), 348-357, 2007
212007
A commentary on the treatment of taboo in consumption and marketing
G Larsen, M Patterson, O Sabri, L Walther
Journal of Marketing Management 34 (13-14), 1067-1077, 2018
162018
Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?
N El Hana, M Mercanti-Guérin, O Sabri
Technological Forecasting and Social Change 188, 122297, 2023
152023
When is transparent packaging beneficial?
O Sabri, HV Doan, F Malek, H Bachouche
International Journal of Retail & Distribution Management 48 (8), 781-801, 2020
152020
When does coopetition affect price unfairness perception? The roles of market structure and innovation
O Sabri, A Djedidi, M Hani
Journal of Business & Industrial Marketing 36 (2), 209-229, 2021
102021
Portées et limites du lot virtuel: une étude exploratoire
O Sabri, B Parguel, P De Pechpeyrou
Décisions marketing, 49-57, 2008
92008
Le tabou en communication: étude des réactions affectives, cognitives et conatives du récepteur exposé à des stimuli publicitaires tabous mortifère et sexuel
O Sabri-Zaaraoui
Thèse de doctorat en sciences de gestion, Université Paris-Dauphine, 2007
72007
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