Joonas Rokka
Joonas Rokka
Professor of Marketing, EMLYON Business School
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Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
B Godey, A Manthiou, D Pederzoli, J Rokka, G Aiello, R Donvito, R Singh
Journal of business research 69 (12), 5833-5841, 2016
Preference for green packaging in consumer product choices–do consumers care?
J Rokka, L Uusitalo
International Journal of Consumer Studies 32 (5), 516-525, 2008
Exploring virtual worlds: success factors in virtual world marketing
H Tikkanen, J Hietanen, T Henttonen, J Rokka
Management Decision 47 (8), 1357-1381, 2009
Timeflow: How Consumption Practices Shape Consumers' Temporal Experiences
N Woermann, J Rokka
Journal of Consumer Research 41 (6), 1486-1508, 2015
Balancing acts: Managing employees and reputation in social media
J Rokka, K Karlsson, J Tienari
Journal of Marketing Management 30 (7-8), 802-827, 2014
Heterotopian selfies: how social media destabilizes brand assemblages
J Rokka, R Canniford
European Journal of Marketing 50 (9/10), 1789-1813, 2016
Environmental dialogue in online communities: negotiating ecological citizenship among global travellers
J Rokka, J Moisander
International Journal of Consumer Studies 33 (2), 199-205, 2009
Netnographic inquiry and new translocal sites of the social
J Rokka
International Journal of Consumer Studies 34 (4), 381-387, 2010
Strategic approaches to augmented reality deployment by luxury brands
A Javornik, K Duffy, J Rokka, J Scholz, K Nobbs, A Motala, A Goldenberg
Journal of Business Research 136, 284-292, 2021
Market practices in countercultural market emergence
J Hietanen, J Rokka
European Journal of Marketing 49 (9/10), 1563-1588, 2015
Consumer Culture Theory’s future in marketing
J Rokka
Journal of Marketing Theory and Practice 29 (1), 114-124, 2021
Commentary on Schembri and Boyle (2013): From representation towards expression in videographic consumer research
J Hietanen, J Rokka, JW Schouten
Journal of Business Research 67 (9), 2019-2022, 2014
Algorithmic consumer culture
M Airoldi, J Rokka
Consumption Markets & Culture, 2022
Champagne: marketplace icon
J Rokka
Consumption Markets & Culture 20 (3), 275-283, 2017
Screening marketing: Videography and the expanding horizons of filmic research
J Rokka, J Hietanen, D Brownlie
Journal of Marketing Management 34 (5-6), 421-431, 2018
Videography in consumer research; visions for a method on the rise
K De Valck, J Rokka, J Hietanen
Finanza Marketing e Produzione 27 (4), 81-100, 2009
On positioning videography as a tool for theorizing
J Rokka, J Hietanen
Recherche et Applications en Marketing (English Edition) 33 (3), 106-121, 2018
Companion for the videography ‘Monstrous organizing—The dubstep electronic music scene’
J Hietanen, J Rokka
Organization 25 (3), 320-334, 2018
How social media marketing efforts influence brand equity creation and its consequences: the case of luxury brands
A Manthiou, J Rokka, B Godey, L Tang
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
EMPLOYEE WELL-BEING PROFILES DURING COVID-19 LOCKDOWN: A Latent Profile Analysis of French and UK employees
LK Harju, J Rokka, M Lopes, M Airoldi, K Raïes
Frontiers in Psychology 12, 2181, 2021
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