Nick Lee
Nick Lee
Warwick Business School
Verified email at
Cited by
Cited by
Word of mouth communication within online communities: Conceptualizing the online social network
J Brown, AJ Broderick, N Lee
Journal of interactive marketing 21 (3), 2-20, 2007
What is ‘neuromarketing’? A discussion and agenda for future research
N Lee, AJ Broderick, L Chamberlain
International journal of psychophysiology 63 (2), 199-204, 2007
Doing business research: a guide to theory and practice
N Lee, I Lings
Sage, 2008
An exploration of consumer resistance to innovation and its antecedents
M Kleijnen, N Lee, M Wetzels
Journal of economic psychology 30 (3), 344-357, 2009
Revolution in sales: The impact of social media and related technology on the selling environment
GW Marshall, WC Moncrief, JM Rudd, N Lee
Journal of Personal Selling & Sales Management 32 (3), 349-363, 2012
Neuromarketing and consumer neuroscience: contributions to neurology
A Javor, M Koller, N Lee, L Chamberlain, G Ransmayr
BMC neurology 13 (1), 1-12, 2013
Purchase decision‐making in fair trade and the ethical purchase ‘gap’:‘is there a fair trade twix?’
A Nicholls, N Lee
Journal of Strategic Marketing 14 (4), 369-386, 2006
Problems with formative and higher-order reflective variables
N Lee, JW Cadogan
Journal of Business Research 66 (2), 242-247, 2013
Self-service technology and the service encounter
A Beatson, N Lee, LV Coote
The Service Industries Journal 27 (1), 75-89, 2007
PERSPECTIVE—organizational cognitive neuroscience
C Senior, N Lee, M Butler
Organization Science 22 (3), 804-815, 2011
Improper use of endogenous formative variables
JW Cadogan, N Lee
Journal of Business Research 66 (2), 233-241, 2013
The evolution of “classical mythology” within marketing measure development
N Lee, G Hooley
European Journal of Marketing, 2005
The domain of organizational cognitive neuroscience: Theoretical and empirical challenges
N Lee, C Senior, MJR Butler
Journal of Management 38 (4), 921-931, 2012
A manifesto for neuromarketing science.
C Senior, N Lee
John Wiley & Sons, 2008
Understanding the adoption of new brands through salespeople: a multilevel framework
J Wieseke, C Homburg, N Lee
Journal of the Academy of Marketing Science 36 (2), 278-291, 2008
Leadership research and cognitive neuroscience: The state of this union
N Lee, C Senior, M Butler
The Leadership Quarterly 23 (2), 213-218, 2012
The past, present and future of observational research in marketing
N Lee, AJ Broderick
Qualitative Market Research: An International Journal, 2007
Sales manager and sales team determinants of salesperson ethical behaviour
JW Cadogan, N Lee, A Tarkiainen, S Sundqvist
European Journal of Marketing, 2009
Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer
N Lee, L Chamberlain, L Brandes
European journal of marketing, 2018
Neuroimaging and psychophysiological measurement in organizational research: an agenda for research in organizational cognitive neuroscience
N Lee, L Chamberlain
Annals of the New York Academy of Sciences 1118 (1), 18-42, 2007
The system can't perform the operation now. Try again later.
Articles 1–20