| A cross-national comparison of intragenerational variability in social media sharing MS Mulvey, MW Lever, S Elliot Journal of Travel Research 59 (7), 1204-1220, 2020 | 53 | 2020 |
| Reading travel guidebooks: Readership typologies using eye-tracking technology MW Lever, Y Shen, M Joppe Journal of Destination Marketing & Management 14, 100368, 2019 | 27 | 2019 |
| Exploring destination advocacy behavior in a virtual travel community MW Lever, S Elliot, M Joppe Journal of Travel & Tourism Marketing 38 (5), 431-443, 2021 | 23 | 2021 |
| Pride and promotion: Exploring relationships between national identification, destination advocacy, tourism ethnocentrism and destination image MW Lever, S Elliot, M Joppe Journal of Vacation Marketing 29 (4), 537-554, 2023 | 19 | 2023 |
| From hashtags to shopping bags: measuring the rise of eWOM through social media and its impact on travelers’ shopping patterns MW Lever, MS Mulvey, S Elliot | 16 | 2017 |
| Investigating the appeal of a visitor guide: a triangulated approach Y Shen, M Lever, M Joppe International Journal of Contemporary Hospitality Management 32 (4), 1539-1562, 2020 | 15 | 2020 |
| Albania (Go Your Own Way!) to Zimbabwe (A World of Wonders): A rhetorical analysis of the world’s country tourism slogans M Lever, R Abbas Journal of Vacation Marketing 25 (3), 320-333, 2019 | 10 | 2019 |
| You want to go where? Shifts in social media behaviour during the COVID-19 pandemic S Elliot, MW Lever Annals of Leisure Research 27 (1), 152-166, 2024 | 9 | 2024 |
| Perspective-Taking for Policy-Making: An Analysis of Canadian Cross-border Shopping MS Mulvey, CE Gengler, MW Lever NMIMS Journal of Economic and Public Policy 1 (1), 27-39, 2016 | 3 | 2016 |
| Understanding Variability in Modern Cross-Border Shopping Occasions MW Lever University of Ottawa, 2014 | 3 | 2014 |
| Sustaining travel dreams in retirement: Guidance at the crossroads MS Mulvey, DT Padgett, MW Lever Well-being In Later Life, 65-81, 2022 | 2 | 2022 |
| The Northern Likes: The Case of Northwest Territories’ Social Media Campaign MW Lever, S Elliot Journal of Hospitality & Tourism Cases 7 (3), 37-46, 2019 | 2 | 2019 |
| Show Me a Story: Social Media-Based User-Generated Videos and Destination Brand Engagement MW Lever, S Elliot Global Perspectives on Strategic Storytelling in Destination Marketing, 230-245, 2022 | 1 | 2022 |
| Exploring Canadians’ Social Media-Based Advocacy to Inform Domestic Travel Recovery MW Lever, S Elliot | 1 | 2021 |
| Best Practices for Eye-Tracking Studies: Dos and Don’ts Y Shen, M Lever, M Joppe Eye Tracking in Tourism, 29-43, 2020 | 1 | 2020 |
| Residents as Destination Advocates: A Netnographic Exploration of Resident-Generated Advocacy through a Facebook Travel Group M Lever, DS Elliot | 1 | 2019 |
| Keep Exploring, Sharing, and Tweeting: Connecting Millennials, Social Media and Destination Canada’s Brand M Lever, MS Mulvey, S Elliot | 1 | 2018 |
| Discerning Differences in Cross-border Shopping Occasions MS Mulvey, MW Lever | 1 | 2017 |
| A typology of residents’ travel safety perceptions and geopolitical border hesitancy MW Lever, M Mulvey, S Elliot Journal of Vacation Marketing, 13567667241236975, 2024 | | 2024 |
| A Picture Is Worth A Thousand Shares: The Case of Destination Canada’s Social Media Visual Storytelling Campaign MW Lever, S Elliot Journal of Hospitality & Tourism Cases, 21649987231208765, 2023 | | 2023 |
Statia ElliotProfessor, University of GuelphAdresse e-mail validée de uoguelph.ca
