Michael W Lever
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A cross-national comparison of intragenerational variability in social media sharing
MS Mulvey, MW Lever, S Elliot
Journal of Travel Research 59 (7), 1204-1220, 2020
From hashtags to shopping bags: measuring the rise of eWOM through social media and its impact on travelers’ shopping patterns
MW Lever, MS Mulvey, S Elliot
Reading travel guidebooks: Readership typologies using eye-tracking technology
MW Lever, Y Shen, M Joppe
Journal of Destination Marketing & Management 14, 100368, 2019
Investigating the appeal of a visitor guide: a triangulated approach
YS Shen, M Lever, M Joppe
International Journal of Contemporary Hospitality Management, 2020
Albania (Go Your Own Way!) to Zimbabwe (A World of Wonders): A rhetorical analysis of the world’s country tourism slogans
M Lever, R Abbas
Journal of Vacation Marketing 25 (3), 320-333, 2019
Understanding Variability in Modern Cross-Border Shopping Occasions
MW Lever
University of Ottawa, 2014
Perspective-Taking for Policy-Making: An Analysis of Canadian Cross-border Shopping
MS Mulvey, CE Gengler, MW Lever
NMIMS Journal of Economic and Public Policy 1 (1), 27-39, 2016
Exploring destination advocacy behavior in a virtual travel community
MW Lever, S Elliot, M Joppe
Journal of Travel & Tourism Marketing 38 (5), 431-443, 2021
The Northern Likes: The Case of Northwest Territories’ Social Media Campaign
MW Lever, S Elliot
International CHRIE, 2019
Residents as Destination Advocates: A Netnographic Exploration of Resident-Generated Advocacy through a Facebook Travel Group
M Lever, D Elliot
Discerning Differences in Cross-border Shopping Occasions
MS Mulvey, MW Lever
Best Practices for Eye-Tracking Studies: Dos and Don’ts
YS Shen, M Lever, M Joppe
Eye Tracking in Tourism, 29-43, 2020
The Resident-Advocacy Link: Exploring the Relationship Between a Resident’s National Identification and Destination Advocacy as Mediated by Tourism Ethnocentrism and …
M Lever
Travel and Tourism Research Association, 2020
DMO 2.0: Exploring residents’ national identification relationship to destination advocacy through social media
M Lever, S Elliot
Keep Exploring, Sharing, and Tweeting: Connecting Millennials, Social Media and Destination Canada’s Brand
M Lever, MS Mulvey, S Elliot
Determining Visitor Guide Appeal Using Eye Tracking and In-depth Interviews: The Case of Ottawa, Canada
YS Shen, MW Lever, M Joppe
Using Eye-Tracking Technology to Segment Tourism Brochure Reading Typologies
M Lever, Y Shen, M Joppe
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