| Brand gender-bending:The impact of an endorsed brand strategy on consumers’ evaluation of gendered mixed-target brands SL Azar, I Aimé, I Ulrich European Journal of Marketing, 2018 | 47 | 2018 |
| La marque C Lai, I Aimé Dunod, 2005 | 44 | 2005 |
| The dynamic construction of brand storytelling I Aimé Journal of strategic marketing, 2021 | 20 | 2021 |
| Le changement de nom de marque: définition, clarification et proposition d'une typologie I Aimé-Garnier, C Lai Décisions Marketing, 33-46, 2008 | 19 | 2008 |
| Le «naming»: une forme de parrainage originale E Delattre 1, I Aimé 2 Revue management et avenir, 51-70, 2010 | 18 | 2010 |
| The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆ I Aimé, F Berger-Remy, ME Laporte Journal of Business Research 145, 814-827, 2022 | 15 | 2022 |
| Lessons from nearly a century of the brand management system I Aimé, F Berger-Remy, ME Laporte Journal of Historical Research in Marketing 10 (4), 420-450, 2018 | 15 | 2018 |
| Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands I Ulrich, SL Azar, I Aimé Journal of Business Research 120, 157-174, 2020 | 11 | 2020 |
| L’impact des différentes stratégies de changement de nom de marque sur la représentation de la marque et l’attitude des consommateurs I Aimé Paris 9, 2007 | 11 | 2007 |
| The reconfiguration of marketing organization in the age of digital transformation: a paradox perspective F Berger-Remy, I Aimé, ME Laporte Management revue, 2021 | 4 | 2021 |
| Editorial to the special issue brands in the digital world: challenges and perspectives MA Achabou, I Aimé Journal of Strategic Marketing 30 (4), 335-339, 2022 | 3 | 2022 |
| Digital transformation of marketing: fashion or organizational revolution? I Aimé, F Berger-Remy, ME Laporte HAL Post-Print, 2020 | 1 | 2020 |
| Digital Metamorphosis of the Organizations: Myth or Reality? I Aimé, F Berger-Remy, ME Laporte HAL Post-Print, 2019 | 1 | 2019 |
| A history of the brand management system I Aimé, F Berger-Remy, ME Laporte Explorations in Globalization and Glocalization: Marketing History through …, 2017 | 1 | 2017 |
| COMMENT SUBSTITUER UNE MARQUE CONNUE PAR UNE NOUVELLE MARQUE INCONNUE: LES CAS BIO-ACTIVIA ET GEMEY-MAYBELLINE. I Aimé, C Lai Revue Française du Marketing, 2013 | 1 | 2013 |
| A phytosociological perspective on digital transformation: A case of the marketing organization of a legacy firm F Berger-Remy, ME Laporte, I Aimé European Group for Organizational Studies (EGOS 2023), 2023 | | 2023 |
| Theorizing digital transformation: a phytosociological approach F Berger-Remy, ME Laporte, I Aimé European Academy of Management (EURAM 2023), 2023 | | 2023 |
| La transformation digitale du marketing comme mode managériale: une démystification du discours des consultants ME Laporte, I Aimé, F Berger-Remy Revue management et avenir, 89-113, 2021 | | 2021 |
| Viewing the digital transformation of marketing as a management style: Decrypting consultants' discourse MÈ Laporte, I Aimé, F Berger-Remy Management Avenir 122 (2), 89-113, 2021 | | 2021 |
| Le rôle central des experts dans la transformation digitale du marketing I Aimé, F Berger-Remy, ME Laporte HAL Post-Print, 2019 | | 2019 |
Marie-Eve LaporteProfessor, Université Paris-Saclay, RITM research center in Economics & ManagementAdresse e-mail validée de universite-paris-saclay.fr
