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Gordhan K. Saini
Gordhan K. Saini
Professor, TISS Mumbai
Adresse e-mail validée de tiss.edu - Page d'accueil
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What do best employer surveys reveal about employer branding and intention to apply
GK Saini, P Rai, MK Chaudhary
Journal of Brand Management, 2013
1712013
Impact of ASEAN-India preferential trade agreement on plantation commodities: A simulation analysis
C Veeramani, GK Saini
Economic and Political Weekly, 83-92, 2011
922011
Do instrumental and symbolic factors interact in influencing employer attractiveness and job pursuit intention?
S Kumari, GK Saini
Career Development International 23 (4), 444-462, 2018
822018
The influence of employer rankings, employment experience, and employee characteristics on employer branding as an employer of choice
GK Saini, IM Jawahar
Career Development International, 0, 2019
802019
The role of brands in recruitment: mediating role of employer brand equity
P Banerjee, GK Saini, G Kalyanaram
Asia Pacific Journal of Human Resources, 0, 2018
762018
Employer brand and job application decisions: Insights from the best employers
GK Saini, A Gopal, N Kumari
Management and Labour Studies 40 (1-2), 34-51, 2015
622015
Application of social marketing in social entrepreneurship: Evidence from India
A Singh, GK Saini, S Majumdar
Social Marketing Quarterly 21 (3), 152-172, 2015
532015
Employer and internal branding research: a bibliometric analysis of 25 years
GK Saini, F Lievens, M Srivastava
Journal of Product & Brand Management 31 (8), 1196-1221, 2022
402022
Information source credibility and job seekers’ intention to apply: the mediating role of brands
S Gupta, GK Saini
Global Business Review 21 (3), 743-762, 2020
362020
CSR in India: Critical review and exploring entrepreneurial opportunities
S Majumdar, GK Saini
Journal of Entrepreneurship and Innovation in Emerging Economies 2 (1), 56-79, 2016
272016
Impact of social media activities on employer brand equity and intention to apply
V Katiyar, GK Saini
NMIMS Management Review 28 (9), 11-31, 2016
262016
Comparing retail formats in an emerging market: influence of credit and low price guarantee on purchase intention
GK Saini, A Sahay
Journal of Indian Business Research 6 (1), 2014
262014
Talent acquisition in startups in India: the role of social capital
K Mukul, GK Saini
Journal of Entrepreneurship in Emerging Economies 13 (5), 1235-1261, 2021
242021
Corporate social responsibility and social entrepreneurship: An Indian context
A Singh, S Majumdar, GK Saini
Journal of Entrepreneurship and Innovation in Emerging Economies 3 (1), 71-76, 2017
232017
What do social marketing programmes reveal about social marketing? Evidence from South Asia
GK Saini, K Mukul
International Journal of Nonprofit and Voluntary Sector Marketing 17 (4 …, 2012
232012
The relationship between electronic word-of-mouth and consumer engagement: An exploratory study
M Srivastava, S Sivaramakrishnan, GK Saini
IIM Kozhikode Society & Management Review 10 (1), 66-81, 2021
222021
Interactive influence of work–life balance benefits, employee recommendation, and job attributes on employer attractiveness and job pursuit intentions: two experiments
F Ahamad, GK Saini, IM Jawahar
Asian Business & Management 22 (4), 1215-1242, 2023
182023
Reference price research in marketing: a bibliometric analysis
M Srivastava, N Pandey, GK Saini
Marketing Intelligence & Planning 40 (5), 604-623, 2022
182022
Fostering inclusive social innovation in subsistence marketplaces through community-level alliances: an institutional work perspective
G Raghubanshi, S Venugopal, GK Saini
Industrial Marketing Management 97, 21-34, 2021
142021
Do employment experience and attractiveness rankings matter in employee recommendation? A firm-level analysis of employers
GK Saini, IM Jawahar
Management and Labour Studies 46 (2), 175-191, 2021
142021
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