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Isaac Jacob
Isaac Jacob
K J Somaiya Institute of Management,India
Adresse e-mail validée de somaiya.edu - Page d'accueil
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Citée par
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Année
Strategic brand management: Building, measuring, and managing brand equity
KL Keller, MG Parameswaran, I Jacob
Pearson Education India, 2010
260022010
Identifying and analyzing touchpoints for building a higher education brand
M Khanna, I Jacob, N Yadav
Journal of Marketing for Higher Education 24 (1), 122-143, 2014
2442014
Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption
I Jacob, M Khanna, KA Rai
Journal of Business Research 116, 597-607, 2020
942020
Strategic Brand Management 4th ed
KL Keller, AMG Parameswaran, I Jacob
Pearson, 2015
442015
Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
M Khanna, I Jacob, A Chopra
Journal of Promotion Management 25 (3), 337-353, 2019
352019
Marketing of higher education institutes through the creation of positive learning experiences–analyzing the role of teachers’ caring behaviors
M Khanna, I Jacob, A Chopra
Journal of Marketing for Higher Education 34 (1), 116-135, 2024
202024
Beyond poverty: A study of diffusion & adoption of feminine hygiene products among low income group women in Mumbai
I Jacob, M Khanna, N Yadav
Procedia-Social and Behavioral Sciences 148, 291-298, 2014
182014
Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls
U Wagner, I Jacob, M Khanna, KA Rai
Journal of International Consumer Marketing 33 (4), 434-451, 2021
172021
Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes
I Jacob, M Khanna, KA Rai
Journal of Strategic Marketing, 1-15, 2022
22022
Analyzing factors that influence brand resonance among alumni (as past customers) to develop brand equity for higher education brands
M Khanna, I Jacob, A Chopra
Global Marketing Conference, 385-385, 2018
22018
ISTANCED ASSETS-WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND–CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT
I Jacob, K Rai, M Khanna, D Muni, M Shah
Global Marketing Conference, 1587-1591, 2020
2020
FROM TOUCH & FEEL TO TOUCHSCREEN SHOPPING OF COLOUR COSMETICS: ANALYZING DRIVERS OF BEHAVIOURAL INTENTION AND LOYALTY AMONG MILLENNIAL WOMEN IN EMERGING ECONOMIES
A Chopra, M Khanna, I Jacob
Global Marketing Conference, 1496-1497, 2020
2020
Possession Attachment toward Global Brands : How the " World of Barbie " is Shaping the Mindsets of Millenial Girls
KR Udo Wagner, Isaac Jacob, Monica Khanna
Journal of International Comsumer Marketing, 2020
2020
Possession Attachment toward Global Brands : How the " World of Barbie " is Shaping the Mindsets of Millenial Girls
KR Udo Wagner, Isaac Jacob, Monica Khanna
Journal of International Comsumer Marketing, 2020
2020
POSSESSION ATTACHMENT TOWARDS GLOBAL BRANDS: THE “WORLD OF BARBIE” SHAPING THE MINDSET OF YOUNG INDIAN GIRLS
U Wagner, I Jacob, M Khanna, K Rai
Global Fashion Management Conference, 770-776, 2019
2019
FROM DIFFERENTLY-ABLED TO DISTINCTLY–ENABLED: CREATING SOCIAL CAPITAL USING SERVQUAL MODEL-THE CASE OF MIRCHI & MIME IN MUMBAI
I Jacob, M Khanna, KA Rai
Global Marketing Conference, 1077-1078, 2018
2018
Marketing Management
A Aggarwal
Pearson India Education Services, 2018
2018
ANALYSING INFLUENCERS IN CONSUMER-BRAND RELATIONSHIP FOR HERITAGE BRAND IN PERSONAL CARE CATEGORY BY CONDUCTING SYMMETRIC, CAUSAL AND ASYMMETRIC TESTS
M Khanna, I Jacob, K Rai
Global Marketing Conference, 1686-1687, 2016
2016
ANALYZING THE CROSS CULTURAL IMPACT OF THE “WORLD OF BARBIE” ON YOUNG INDIAN GIRLS IN SHAPING THEIR MINDSET TO BELONG TO A TRANSNATIONAL IMAGINED COMMUNITY
I Jacob, M Khanna, K Rai
Global Marketing Conference, 65-66, 2016
2016
Ingredient Brands-From Differentiation towards Parity
K Tiwari, P Marketing, I Jacob
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