Béatrice Parguel
Béatrice Parguel
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How sustainability ratings might deter ‘greenwashing’: A closer look at ethical corporate communication
B Parguel, F Benoît-Moreau, F Larceneux
Journal of business ethics 102 (1), 15-28, 2011
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
B Parguel, F Benoît-Moreau, CA Russell
International Journal of Advertising 34 (1), 107-134, 2015
Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption
B Parguel, R Lunardo, F Benoit-Moreau
Technological Forecasting and Social Change 125, 48-57, 2017
Building brand equity with environmental communication: an empirical investigation in France
F Benoit‐Moreau, B Parguel
EuroMed Journal of Business, 2011
How price display influences consumer luxury perceptions
B Parguel, T Delécolle, P Valette-Florence
Journal of Business Research 69 (1), 341-348, 2016
The impact of visual exposure to a physically attractive other on self-presentation
R Butori, B Parguel
International Journal of Research in Marketing 31 (4), 445-447, 2014
Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries
J Pueschel, C Chamaret, B Parguel
Journal of Business Research 77, 184-194, 2017
Competitive advertising within store flyers: a win–win strategy?
AM Chaabane, O Sabri, B Parguel
Journal of Retailing and Consumer Services 17 (6), 478-486, 2010
Digital subsistence entrepreneurs on Facebook
E Delacroix, B Parguel, F Benoit-Moreau
Technological Forecasting and Social Change 146, 887-899, 2019
The double-edge effect of retailers’ cause-related marketing: when scepticism cools the warm-glow effect
AM Chaabane, B Parguel
International Journal of Retail & Distribution Management, 2016
Comment prévenir le greenwashing? L'influence des éléments d'exécution publicitaire
B Parguel, F Benoît-Moreau, F Larceneux
Etats Généraux du Management, 2008
Consumer responses to elimination of overpackaging on private label products
E Monnot, B Parguel, F Reniou
International Journal of Retail & Distribution Management, 2015
La communication sociétale: entre opportunités et risques d'opportunisme
F Benoît-Moreau, F Larceneux, B Parguel
Décisions marketing, 75-78, 2010
Valeur et sincérité perçues d'une promotion multi-mécanismes
P De Pechpeyrou, B Parguel, A Mimouni, P Desmet
Recherche et Applications en Marketing (French Edition) 21 (4), 25-39, 2006
Reconsidering the practice of discretizing quantitative variables: Towards a new analysis of moderation in experimental research
R Cadario, B Parguel
Recherche Et Applications En Marketing (English Edition) 29 (4), 110-128, 2014
“Thinking outside the packaging box”: should brands consider store shelf context when eliminating overpackaging?
E Monnot, F Reniou, B Parguel, L Elgaaied-Gambier
Journal of Business Ethics 154 (2), 355-370, 2019
Méthode expérimentale: analyses de modération et médiation
R Cadario, R Butori, B Parguel
De Boeck Supérieur, 2017
Format effects in volume discounts to consumers
B Parguel, P De Pechpeyrou, O Sabri‐Zaaraoui, P Desmet
Journal of Product & Brand Management, 2007
Is bigger always better? The unit effect in carbon emissions information
R Cadario, B Parguel, F Benoit-Moreau
International Journal of Research in Marketing 33 (1), 204-207, 2016
L'influence de la communication promotionnelle sur le capital de la marque: le cas de la communication promotionnelle en prospectus en grande consommation
B Parguel
Université Paris Dauphine-Paris IX, 2009
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