| How sustainability ratings might deter ‘greenwashing’: A closer look at ethical corporate communication B Parguel, F Benoît-Moreau, F Larceneux Journal of business ethics 102 (1), 15-28, 2011 | 771 | 2011 |
| Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing' B Parguel, F Benoît-Moreau, CA Russell International Journal of Advertising 34 (1), 107-134, 2015 | 178 | 2015 |
| Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption B Parguel, R Lunardo, F Benoit-Moreau Technological Forecasting and Social Change 125, 48-57, 2017 | 156 | 2017 |
| Building brand equity with environmental communication: an empirical investigation in France F Benoit‐Moreau, B Parguel EuroMed Journal of Business, 2011 | 119* | 2011 |
| How price display influences consumer luxury perceptions B Parguel, T Delécolle, P Valette-Florence Journal of Business Research 69 (1), 341-348, 2016 | 116 | 2016 |
| The impact of visual exposure to a physically attractive other on self-presentation R Butori, B Parguel International Journal of Research in Marketing 31 (4), 445-447, 2014 | 80* | 2014 |
| Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries J Pueschel, C Chamaret, B Parguel Journal of Business Research 77, 184-194, 2017 | 54 | 2017 |
| Competitive advertising within store flyers: a win–win strategy? AM Chaabane, O Sabri, B Parguel Journal of Retailing and Consumer Services 17 (6), 478-486, 2010 | 48 | 2010 |
| Digital subsistence entrepreneurs on Facebook E Delacroix, B Parguel, F Benoit-Moreau Technological Forecasting and Social Change 146, 887-899, 2019 | 40 | 2019 |
| The double-edge effect of retailers’ cause-related marketing: when scepticism cools the warm-glow effect AM Chaabane, B Parguel International Journal of Retail & Distribution Management, 2016 | 39 | 2016 |
| Comment prévenir le greenwashing? L'influence des éléments d'exécution publicitaire B Parguel, F Benoît-Moreau, F Larceneux Etats Généraux du Management, 2008 | 39* | 2008 |
| Consumer responses to elimination of overpackaging on private label products E Monnot, B Parguel, F Reniou International Journal of Retail & Distribution Management, 2015 | 38 | 2015 |
| La communication sociétale: entre opportunités et risques d'opportunisme F Benoît-Moreau, F Larceneux, B Parguel Décisions marketing, 75-78, 2010 | 37 | 2010 |
| Valeur et sincérité perçues d'une promotion multi-mécanismes P De Pechpeyrou, B Parguel, A Mimouni, P Desmet Recherche et Applications en Marketing (French Edition) 21 (4), 25-39, 2006 | 34 | 2006 |
| Reconsidering the practice of discretizing quantitative variables: Towards a new analysis of moderation in experimental research R Cadario, B Parguel Recherche Et Applications En Marketing (English Edition) 29 (4), 110-128, 2014 | 30* | 2014 |
| “Thinking outside the packaging box”: should brands consider store shelf context when eliminating overpackaging? E Monnot, F Reniou, B Parguel, L Elgaaied-Gambier Journal of Business Ethics 154 (2), 355-370, 2019 | 19 | 2019 |
| Méthode expérimentale: analyses de modération et médiation R Cadario, R Butori, B Parguel De Boeck Supérieur, 2017 | 17 | 2017 |
| Format effects in volume discounts to consumers B Parguel, P De Pechpeyrou, O Sabri‐Zaaraoui, P Desmet Journal of Product & Brand Management, 2007 | 17 | 2007 |
| Is bigger always better? The unit effect in carbon emissions information R Cadario, B Parguel, F Benoit-Moreau International Journal of Research in Marketing 33 (1), 204-207, 2016 | 16 | 2016 |
| L'influence de la communication promotionnelle sur le capital de la marque: le cas de la communication promotionnelle en prospectus en grande consommation B Parguel Université Paris Dauphine-Paris IX, 2009 | 14 | 2009 |
fabrice larceneuxCNRS - Université Paris DauphineVerified email at dauphine.fr
