| Consumer information search revisited: Theory and empirical analysis S Moorthy, BT Ratchford, D Talukdar Journal of consumer research 23 (4), 263-277, 1997 | 1265 | 1997 |
| An empirical test of a model of external search for automobiles N Srinivasan, BT Ratchford Journal of Consumer research 18 (2), 233-242, 1991 | 1114 | 1991 |
| New Insights about the FCB grid. BT Ratchford Journal of advertising research, 1987 | 941 | 1987 |
| A model of consumer choice of the Internet as an information source BT Ratchford, D Talukdar, MS Lee International Journal of Electronic Commerce 5 (3), 7-21, 2001 | 565 | 2001 |
| The impact of the Internet on information search for automobiles BT Ratchford, MS Lee, D Talukdar Journal of Marketing research 40 (2), 193-209, 2003 | 522 | 2003 |
| Can price dispersion in online markets be explained by differences in e-tailer service quality? X Pan, BT Ratchford, V Shankar Journal of the Academy of Marketing science 30 (4), 433-445, 2002 | 417 | 2002 |
| Cost-benefit models for explaining consumer choice and information seeking behavior BT Ratchford Management Science 28 (2), 197-212, 1982 | 417 | 1982 |
| The economics of consumer knowledge BT Ratchford Journal of Consumer Research 27 (4), 397-411, 2001 | 400 | 2001 |
| The new economic theory of consumer behavior: An interpretive essay BT Ratchford Journal of Consumer Research 2 (2), 65-75, 1975 | 313 | 1975 |
| A model of search behavior with an application to grocery shopping S Putrevu, BT Ratchford Journal of retailing 73 (4), 463-486, 1997 | 303 | 1997 |
| Price dispersion on the internet: a review and directions for future research X Pan, BT Ratchford, V Shankar Journal of Interactive marketing 18 (4), 116-135, 2004 | 292 | 2004 |
| A model of retail format competition for non-durable goods A Bhatnagar, BT Ratchford International Journal of Research in Marketing 21 (1), 39-59, 2004 | 266 | 2004 |
| Retailer pricing and competitive effects P Kopalle, D Biswas, PK Chintagunta, J Fan, K Pauwels, BT Ratchford, ... Journal of Retailing 85 (1), 56-70, 2009 | 217 | 2009 |
| Price competition between pure play versus bricks-and-clicks e-tailers: Analytical model and empirical analysis X Pan, V Shankar, BT Ratchford The economics of the internet and e-commerce, 29-61, 2002 | 217 | 2002 |
| Strategic online and offline retail pricing: a review and research agenda D Grewal, R Janakiraman, K Kalyanam, PK Kannan, B Ratchford, R Song, ... Journal of interactive marketing 24 (2), 138-154, 2010 | 214 | 2010 |
| An empirical investigation of returns to search BT Ratchford, N Srinivasan Marketing science 12 (1), 73-87, 1993 | 188 | 1993 |
| Evolution of retail formats: Past, present, and future DK Gauri, RP Jindal, B Ratchford, E Fox, A Bhatnagar, A Pandey, ... Journal of Retailing 97 (1), 42-61, 2021 | 187 | 2021 |
| The impact of the Internet on consumers' use of information sources for automobiles: A re-inquiry BT Ratchford, D Talukdar, MS Lee Journal of Consumer Research 34 (1), 111-119, 2007 | 171 | 2007 |
| Measuring market efficiency and welfare loss WA Kamakura, BT Ratchford, J Agrawal Journal of Consumer Research 15 (3), 289-302, 1988 | 170 | 1988 |
| Some determinants of allowed rates of return on equity to electric utilities RL Hagerman, BT Ratchford The Bell Journal of Economics, 46-55, 1978 | 156 | 1978 |
