| Playing when paying and what happens next: customer satisfaction and word-of-mouth intention in gambled price promotions K Akbari, U Wagner Schmalenbach Journal of Business Research 73 (2), 243-271, 2021 | 9 | 2021 |
| Fallstudien aus der österreichischen Marketingpraxis: Ein Arbeitsbuch zu den Grundzügen des Marketing U Wagner, H Reisinger, C Schwand facultas, 2013 | 6* | 2013 |
| Risk attitudes: The central tendency bias K Akbari, M Eigruber, R Vetschera EURO Journal on Decision Processes 12, 100042, 2024 | 2 | 2024 |
| Erratum on the pay-as-you-wish model by Chen et al.(2017) K Akbari, U Wagner Marketing Science 41 (3), 657-657, 2022 | 2 | 2022 |
| Refining the freeloading and no purchase behavior in pay as you wish pricing U Wagner, K Akbari Review of Managerial Science 18 (6), 1769-1799, 2024 | | 2024 |
| Governance and Longevity of Architecturally Embedded Applications K Akbari, D Fürstenau, TJ Winkler Journal of Management Information Systems 41 (1), 266-296, 2024 | | 2024 |
| Innovation in Pricing Mechanisms: An Analysis of the Emergence of Dynamic and Fixed Pricing in Five Countries K Akbari Interface-Journal of European Languages and Literatures 20 (1), 2023 | | 2023 |
| the Pay-as-You-Wish Model (vol 36, pg 780, 2017) K Akbari, U Wagner MARKETING SCIENCE 41 (3), 657-+, 2022 | | 2022 |
| Essays on Consumer Participation in Pricing KBH Akbari Universität Wien, 2020 | | 2020 |
| MULTI-TIER PAY WHAT YOU WANT: COMBINING ENDOGENOUS AND SECOND-DEGREE PRICE DISCRIMINATION K Akbari, U Wagner Global Marketing Conference, 716-716, 2018 | | 2018 |
| Pay-what-you-want pricing for multiple goods K Akbari, U Wagner 47th European Marketing Academy Conference (EMAC 2018), 2018 | | 2018 |
| Bründl Sports-Über die Magie beim Verkauf von Sportartikeln K Akbari Fallstudien aus der österreichischen Marketingpraxis 8, 1-14, 2018 | | 2018 |
| Pay-what-you-want-pricing: If it is of little use to me, I do not want to hurt you K Akbari, U Wagner 9th EMAC Regional Conference, 2018 | | 2018 |
| " I am excited, thus I pay more!" Emotions and Pay What You Want K Akbari, E Wolfsteiner, U Wagner 46th European Marketing Academy Conference (EMAC 2017): Leaving Footprints, 2017 | | 2017 |
| Multi-Tier Pay What you Want K Akbari | | 2016 |
| Customer Approval of Probabilistic Price Promotions K Akbari, U Wagner | | 2016 |
| ÖBB AG-FIT 2015: Kundenorientiert zum Erfolg K Akbari Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu …, 2016 | | 2016 |
