| Intracommunity Gifting at the Intersection of Contemporary Moral and Market Economies MF Weinberger, M Wallendorf The Journal of Consumer Research 39 (1), 74-92, 2012 | 214 | 2012 |
| Consumer culture theory EJ Arnould, CJ Thompson, D Crockett, MF Weinberger SAGE Publications Limited, 2023 | 141 | 2023 |
| Consuming for an imagined future: Middle-class consumer lifestyle and exploratory experiences in the transition to adulthood MF Weinberger, JR Zavisca, JM Silva Journal of Consumer Research 44 (2), 332-360, 2017 | 124 | 2017 |
| Dominant Consumption Rituals and Intragroup Boundary Work: How Non-Celebrants Manage Conflicting Relational and Identity Goals MF Weinberger Journal of Consumer Research, 2015 | 73 | 2015 |
| Consumer ethnicity three decades after: A TCR agenda LM Visconti, A Jafari, W Batat, A Broeckerhoff, AÖ Dedeoglu, ... Journal of Marketing Management 30 (17-18), 1882-1922, 2014 | 69 | 2014 |
| Looking in through outdoor: a socio-cultural and historical perspective on the evolution of advertising humour MG Weinberger, CS Gulas, MF Weinberger Humor in Advertising, 206-231, 2021 | 61 | 2021 |
| Publicity and advertising: what matter most for sales? H Spotts, MG Weinbeger, MF Weinberger European Journal of Marketing 48 (11/12), 1986-2008, 2014 | 38 | 2014 |
| How publicity and advertising spending affect marketing and company performance: print media publicity about durable-goods/services brands has a stronger impact than advertising HE Spotts, MG Weinberger, MF Weinberger Journal of Advertising Research 55 (4), 416-432, 2015 | 15 | 2015 |
| Critical reflections on consumer identity M Weinberger, D Crockett Consumer Culture Theory, 62-84, 2018 | 12 | 2018 |
| The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services HE Spotts, MG Weinberger, AG Assaf, MF Weinberger Journal of Business Research 152, 387-397, 2022 | 10 | 2022 |
| The role of culture in advertising humor MG Weinberger, CS Gulas, MF Weinberger Handbook of developments in Consumer behaviour, 83-117, 2012 | 10 | 2012 |
| The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being AE Ekpo, J Drenten, PA Albinsson, S Anong, S Appau, L Chatterjee, ... Journal of Consumer Affairs 56 (3), 1062-1078, 2022 | 8 | 2022 |
| Gifts: intertwining market and moral economies and the rise of store bought gifts MF Weinberger Consumption Markets & Culture 20 (3), 245-257, 2017 | 7 | 2017 |
| Advertising and promotional effects on consumer service firm sales: Media ad spend and quality matter for driving restaurant sales HE Spotts, MG Weinberger, MF Weinberger Journal of Advertising Research 60 (1), 104-116, 2020 | 6 | 2020 |
| Having vs. Doing: Materialism, Experientialism, and the Experience of Materiality MF Weinberger, M Wallendorf Advances in consumer research 35, 257-261, 2008 | 5 | 2008 |
| Experiential and Material Consumption: a Cultural Perspective on Materialism MF Weinberger Advances in Consumer Research 35 (38), 257-261, 2008 | 3 | 2008 |
| The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education MF Weinberger, RF Lusch Journal of Macromarketing 43 (1), 48-60, 2023 | 2 | 2023 |
| Crowdfunding as a market-fostering gift system AF Maciel, MF Weinberger Journal of Consumer Research 50 (6), 1221-1242, 2024 | 1 | 2024 |
| Consumption Rituals and the Complexities of Institutional Resistance MF Weinberger Advances in Consumer Research 42, 123-129, 2014 | 1 | 2014 |
| Cultural Knowledge and Resources: Three Studies on the Role of Cultural Knowledge in Consumption M Weinberger The University of Arizona., 2009 | 1 | 2009 |
Melanie WallendorfProfessor Emerita of Marketing and SociologyAdresse e-mail validée de eller.arizona.edu
