Eric Bradlow
Eric Bradlow
The Wharton School of the University of Pennsylvania
Verified email at
TitleCited byYear
Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
P Chandon, JW Hutchinson, ET Bradlow, SH Young
Journal of marketing 73 (6), 1-17, 2009
The variety of an assortment
SJ Hoch, ET Bradlow, B Wansink
Marketing Science 18 (4), 527-546, 1999
Relationship between Medicare’s hospital compare performance measures and mortality rates
RM Werner, ET Bradlow
Jama 296 (22), 2694-2702, 2006
A Bayesian random effects model for testlets
ET Bradlow, H Wainer, X Wang
Psychometrika 64 (2), 153-168, 1999
Promises and lies: Restoring violated trust
ME Schweitzer, JC Hershey, ET Bradlow
Organizational behavior and human decision processes 101 (1), 1-19, 2006
An exploratory look at supermarket shopping paths
JS Larson, ET Bradlow, PS Fader
International Journal of research in Marketing 22 (4), 395-414, 2005
Testlet response theory and its applications
H Wainer, ET Bradlow, X Wang
Cambridge University Press, 2007
Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior
SK Hui, ET Bradlow, PS Fader
Journal of consumer research 36 (3), 478-493, 2009
Automated marketing research using online customer reviews
TY Lee, ET Bradlow
Journal of Marketing Research 48 (5), 881-894, 2011
A general Bayesian model for testlets: Theory and applications
X Wang, ET Bradlow, H Wainer
Applied Psychological Measurement 26 (1), 109-128, 2002
Testlet response theory: An analog for the 3PL model useful in testlet-based adaptive testing
H Wainer, ET Bradlow, Z Du
Computerized adaptive testing: Theory and practice, 245-269, 2000
Agents to the Rescue?
PM West, D Ariely, S Bellman, E Bradlow, J Huber, E Johnson, B Kahn, ...
Marketing letters 10 (3), 285-300, 1999
Path data in marketing: An integrative framework and prospectus for model building
SK Hui, PS Fader, ET Bradlow
Marketing Science 28 (2), 320-335, 2009
The little engines that could: Modeling the performance of World Wide Web search engines
ET Bradlow, DC Schmittlein
Marketing Science 19 (1), 43-62, 2000
Beyond conjoint analysis: Advances in preference measurement
O Netzer, O Toubia, ET Bradlow, E Dahan, T Evgeniou, FM Feinberg, ...
Marketing Letters 19 (3-4), 337, 2008
An integrated model for bidding behavior in Internet auctions: Whether, who, when, and how much
YH Park, ET Bradlow
Journal of Marketing Research 42 (4), 470-482, 2005
Structural estimation of the effect of out-of-stocks
A Musalem, M Olivares, ET Bradlow, C Terwiesch, D Corsten
Management Science 56 (7), 1180-1197, 2010
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
P Chandon, J Hutchinson, E Bradlow, SH Young
INSEAD Business School Research Paper, 2006
A bayesian approach for predicting the popularity of tweets
T Zaman, EB Fox, ET Bradlow
The Annals of Applied Statistics 8 (3), 1583-1611, 2014
Research Note—The Traveling Salesman Goes Shopping: The Systematic Deviations of Grocery Paths from TSP Optimality
SK Hui, PS Fader, ET Bradlow
Marketing Science 28 (3), 566-572, 2009
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