Nevena Koukova
Nevena Koukova
Verified email at lehigh.edu
Title
Cited by
Cited by
Year
Coping with time pressure and knowledge sharing in buyer–supplier relationships
RW Thomas, BS Fugate, NT Koukova
Journal of Supply Chain Management 47 (3), 22-42, 2011
682011
Product form bundling: Implications for marketing digital products
NT Koukova, PK Kannan, BT Ratchford
Journal of Retailing 84 (2), 181-194, 2008
622008
Choosing options for products: the effects of mixed bundling on consumers’ inferences and choices
RW Hamilton, NT Koukova
Journal of the Academy of Marketing Science 36 (3), 423-433, 2008
552008
The effect of shipping fee structure on consumers’ online evaluations and choice
NT Koukova, J Srivastava, M Steul-Fischer
Journal of the Academy of Marketing Science 40 (6), 759-770, 2012
492012
Multiformat digital products: how design attributes interact with usage situations to determine choice
NT Koukova, PK Kannan, A Kirmani
Journal of Marketing Research 49 (1), 100-114, 2012
482012
How suspicion mitigates the effect of influence tactics
SS Oza, J Srivastava, NT Koukova
Organizational Behavior and Human Decision Processes 112 (1), 1-10, 2010
342010
Walking in my shoes: how expectations of role reversal in future negotiations affect present behaviors
R Bagchi, NT Koukova, H Gurnani, M Nagarajan, SS Oza
Journal of Marketing Research 53 (3), 381-395, 2016
82016
Testing the Steve Jobs Hypothesis in a B2B Context: Will a Portfolio of Hierarchically Related Technology Products Improve Customer Outcomes?
J Kuruzovich, S Han, NT Koukova, T Ravichandran
Journal of Service Research 16 (3), 372-385, 2013
72013
Something old, something new: a comparison of users and non-users of internet as an information source
NT Koukova, BT Ratchford
American Marketing Association. Conference Proceedings 12, 11, 2001
42001
Bundling and unbundling of electronic content
NT Koukova, PK Kannan, BT Ratchford
E-commerce and the Digital Economy 4, 112, 2006
22006
Why Is 1 Out of 20 Riskier Than 5%? Effect of Representing Unlikely Events as Frequency Versus Percentage on Risk Perceptions
J Srivastava, N Koukova
ACR Asia-Pacific Advances, 2018
2018
To contribute or not: A goals-based perspective on the effect of industry sales trend and solicitation messages on voluntary contributions to a generic advertising campaign.
J Srivastava, SS Oza, NT Koukova
Journal of Experimental Psychology: Applied 23 (4), 484, 2017
2017
The Effect of Flat Shipping Fee and Free Shipping Threshold on Consumer Evaluations
NT Koukova, J Srivastava, M Steul-Fischer
ACR European Advances, 2011
2011
The Effect of Shipping Fee Structure on Consumer Evaluations of Online Offers
NT Koukova, J Srivastava, M Steul-Fischer
ACR North American Advances, 2011
2011
Role of Nonprice Variables in Intertier Competition
K Sivakumar, C Nakata, P Aggarwal, R Chitturi, NT Koukova
Journal of Marketing Theory and Practice 17 (4), 351-368, 2009
2009
When Numbers Are Frightening: Effects of Message Framing on Judgments of Risk and Behavioral Intentions
N Koukova, J Srivastava
ACR Asia-Pacific Advances, 2009
2009
The Effects of Mixed Bundling on Consumers’ Inferences and Choices
R Hamilton, N Koukova
ACR North American Advances, 2006
2006
Marketing of Digital Products
NT Koukova
2005
Product form bundling and its implications
NT Koukova
ADVANCES IN CONSUMER RESEARCH, VOL 30 30, 160-160, 2003
2003
131 On what makes a significant contribution to the retailing literature
JR Brown, RP Dant, MV Thakor, R Suri, K Saleh, MK Brady, JJ Cronin Jr, ...
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