| Going green for self or for others? Gender and identity salience effects on sustainable consumption D Costa Pinto, MM Herter, P Rossi, A Borges International Journal of Consumer Studies 38 (5), 540-549, 2014 | 234 | 2014 |
| Private labels versus national brands: The effects of branding on sensory perceptions and purchase intentions P Rossi, A Borges, M Bakpayev Journal of Retailing and Consumer Services 27, 74-79, 2015 | 113 | 2015 |
| Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors D Costa Pinto, M Maurer Herter, P Rossi, W Meucci Nique, A Borges European Journal of Marketing 53 (5), 944-971, 2019 | 47 | 2019 |
| Brand love: Corroborating evidence across four continents L Sajtos, JT Cao, JA Espinosa, I Phau, P Rossi, B Sung, B Voyer Journal of Business Research 126, 591-604, 2021 | 41 | 2021 |
| How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication F Pantoja, P Rossi, A Borges Journal of Advertising 45 (1), 113-119, 2016 | 33 | 2016 |
| What a Delicious Name! Articulatory Movement Effects on Food Perception and Consumption P Rossi, F Pantoja, A Borges, COC Werle Journal of the Association for Consumer Research 2 (4), 392-401, 2017 | 29 | 2017 |
| If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items F Pantoja, A Borges, P Rossi, AP Yamim Journal of Retailing and Consumer Services 53, 101958, 2020 | 26 | 2020 |
| Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress P Rossi Springer, 2017 | 10 | 2017 |
| Marketing transformation: marketing practice in an ever changing world P Rossi, N Krey Conference proceedings AMSWMC, 2, 2017 | 9 | 2017 |
| Marketing transformation: marketing practice in an ever changing world P Rossi, N Krey Conference proceedings AMSWMC, 2, 2017 | 9 | 2017 |
| Delegation of purchasing tasks to AI: The role of perceived choice and decision autonomy MA Husairi, P Rossi Decision Support Systems 179, 114166, 2024 | 8 | 2024 |
| Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces N Krey, P Rossi HAL Post-Print, 2018 | 7* | 2018 |
| Finding new ways to engage and satisfy global customers P Rossi, N Krey Conference proceedings AMSWMC, 19, 2018 | 5 | 2018 |
| What a Delicious Name! Using Oral Movements to Influence Food Perception and Consumption P Rossi, F Pantoja, A Borges ACR North American Advances, 2015 | 5 | 2015 |
| The mind of the beholder: congruence effects in luxury product placements P Rossi, F Pantoja, S Yoon, K Kim International Journal of Advertising, 1-27, 2022 | 4 | 2022 |
| Back to the Future: Using Marketing Basics to Provide Customer Value: Proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference N Krey, P Rossi Springer, 2017 | 4* | 2017 |
| What a Delicious Name! The Relationship Between Embodiment and Food Consumption: An Abstract P Rossi, F Pantoja, A Borges, COC Werle Creating Marketing Magic and Innovative Future Marketing Trends, 447-448, 2017 | 4 | 2017 |
| Old, But Gold! the Role of Aging Stereotypes on Consumers’ Purchase Intentions in Second-Hand Marketplaces F Pantoja, M Bakpayev, P Rossi, S Yoon ACR North American Advances, 2016 | 3 | 2016 |
| Are Blondes More Hedonic than Brunettes? Stereotype Effects on Willingness to Pay for Hedonic and Utilitarian Products P Rossi, M Herter, D Costa, A Borges Ideas in Marketing: Finding the New and Polishing the Old, 299-299, 2015 | 2 | 2015 |
| Let’s drink to that! How wider glass rim leads to more pleasurable purchases N Spielmann, P Rossi Journal of Business Research 175, 114579, 2024 | 1 | 2024 |
