| Phương pháp nghiên cứu khoa học trong kinh doanh NĐ Thọ Nhà xuất bản Lao động-Xã hội 593, 2011 | 694 | 2011 |
| Psychological Capital, Quality of Work Life, and Quality of Life of Marketers: Evidence from Vietnam TD Nguyen, TTM Nguyen Journal of Macromarketing 32 (1), 82-90, 2012 | 298 | 2012 |
| Brand loyalty in emerging markets TD Nguyen, NJ Barrett, KE Miller Marketing Intelligence & Planning 29 (3), 222-232, 2011 | 280 | 2011 |
| Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products—evidence from Vietnam TD Nguyen, TTM Nguyen, NJ Barrett Journal of Consumer Behaviour: An International Research Review 7 (1), 88-100, 2008 | 247 | 2008 |
| Can knowledge be transferred from business schools to business organizations through in-service training students? SEM and fsQCA findings ND Tho, NTM Trang Journal of Business Research, 2015 | 155 | 2015 |
| Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional markets: evidence from Vietnam TTM Nguyen, TD Nguyen, NJ Barrett Asia Pacific Journal of Marketing and Logistics, 2007 | 146 | 2007 |
| The adoption of the internet by export firms in transitional markets TD Nguyen, NJ Barrett Asia Pacific Journal of Marketing and Logistics 18 (1), 29-42, 2006 | 117 | 2006 |
| Nghiên cứu khoa học Marketing-Ứng dụng mô hình cấu trúc tuyến tính SEM NĐ Thọ, NTM Trang NXB Lao Động, 2011 | 114 | 2011 |
| Knowledge transfer from business schools to business organizations: the roles absorptive capacity, learning motivation, acquired knowledge and job autonomy ND Tho Journal of Knowledge Management 21 (5), 1240-1253, 2017 | 81 | 2017 |
| Nghiên cứu khoa học trong quản trị kinh doanh ĐT Nguyễn, TMT Nguyễn Thống kê, 2009 | 80 | 2009 |
| Marketers' psychological capital and performance: the mediating role of quality of work life, job effort and job attractiveness N Dinh Tho, N Dong Phong, T Ha Minh Quan Asia-Pacific Journal of Business Administration 6 (1), 36-48, 2014 | 71 | 2014 |
| Brand personality appeal, brand relationship quality and WOM transmission: a study of consumer markets in Vietnam ND Tho, NTM Trang, SO Olsen Asia Pacific Business Review 22 (2), 307-324, 2016 | 67 | 2016 |
| The knowledge-creating role of the internet in international business: Evidence from Vietnam TD Nguyen, NJ Barrett Journal of International Marketing 14 (2), 116-147, 2006 | 66 | 2006 |
| Giáo trình phương pháp nghiên cứu khoa học trong kinh doanh NĐ Thọ Tài chính, 2014 | 63 | 2014 |
| Scientific research methods in business ND Tho Labor and Social Publishing House, 2011 | 60 | 2011 |
| Psychological Hardiness in Learning and Quality of College Life of Business Students: Evidence from Vietnam TD Nguyen, CJ Shultz, MD Westbrook Journal of Happiness Studies 13 (6), 1091-1103, 2012 | 50 | 2012 |
| Information internalisation and internationalisation—Evidence from Vietnamese firms TD Nguyen, NJ Barrett, R Fletcher International Business Review 15 (6), 682-701, 2006 | 49 | 2006 |
| Nghiên cứu thị trường, NXB Đại học Quốc gia TP NĐ Thọ, NTM Trang HCM, TP. HCM, 2007 | 45* | 2007 |
| Learning to build quality business relationships in export markets: Evidence from Vietnamese exporters TTM Nguyen, TD Nguyen Asia Pacific Business Review 16 (1-2), 203-220, 2010 | 43 | 2010 |
| Signal quality and service quality: A study of local and international MBA programs in Vietnam TD Nguyen Quality Assurance in Education 17 (4), 364-376, 2009 | 40 | 2009 |
Nguyen Thi Mai TrangSchool of Management, University of Economics HCM CityAdresse e-mail validée de ueh.edu.vn
