| The power of stereotypes: Anchoring images through language in live sports broadcasts F Desmarais, T Bruce Journal of Language and Social Psychology 29 (3), 338-362, 2010 | 75 | 2010 |
| Chinese advertising practitioners’ conceptualisation of gender representation Y Shao, F Desmarais, C Kay Weaver International Journal of Advertising 33 (2), 329-350, 2014 | 56 | 2014 |
| Blurring the boundaries of sports public relations: National stereotypes as sport announcers’ public relations tools F Desmarais, T Bruce Public Relations Review 34 (2), 183-191, 2008 | 43 | 2008 |
| The power of the local in sports broadcasting: A cross-cultural analysis of rugby commentary F Desmarais, T Bruce International Journal of Sport Communication 2 (2), 129-145, 2009 | 26 | 2009 |
| Abusive supervision and employee empowerment: the moderating role of resilience and workplace friendship A Arshad, PYT Sun, F Desmarais Journal of Leadership & Organizational Studies 28 (4), 479-494, 2021 | 24 | 2021 |
| Advertisements as tourism space:„Learning‟ masculinity and femininity from New Zealand television F Desmarais Tourism and gender: Embodiment, sensuality and experience, 207-218, 2007 | 13 | 2007 |
| Caught in an inconvenient nation-branding promise: the problematic'100% pure New Zealand' F Desmarais Interdisciplinary Environmental Review 16 (1), 1-16, 2015 | 11 | 2015 |
| Global issues in selecting athlete endorsers for national markets: A macroinvestigation F Desmarais Journal of Global Marketing 27 (5), 308-328, 2014 | 11 | 2014 |
| The force of the national rhetorical arena: Voices in tune against a disrespectful foreign sponsor F Desmarais, C Wallace Sport Management Review 21 (4), 443-458, 2018 | 10 | 2018 |
| Who is the athlete endorser? A cross-cultural exploration of advertising practitioners’ views F Desmarais Journal of Global Marketing 30 (1), 12-30, 2017 | 10 | 2017 |
| Issues in cross-cultural studies of advertising audiovisual material F Desmarais Massey University 4 (3), 1-15, 2007 | 9 | 2007 |
| Authority versus seduction: The use of voice-overs in New Zealand and French television advertising F Desmarais Media International Australia 96 (1), 135-152, 2000 | 7 | 2000 |
| The tale of a thousand needles T Cockburn, F Desmarais, M Desmarais Global business and economics anthology 1, 90-99, 2007 | 5 | 2007 |
| The discourse of New Zealand and French television advertising: A comparative approach F Desmarais The University of Waikato, 2003 | 4 | 2003 |
| Customer engagement through the vocal touchpoint: An exploratory cross-cultural study F Desmarais, A Vignolles Advances in Advertising Research X: Multiple Touchpoints in Brand …, 2019 | 3 | 2019 |
| Advertising differences: professional communicators, positioning strategies, and national cultures F Desmarais Australian Journal of Communication 31 (3), 93-110, 2004 | 3 | 2004 |
| Lingering effects of sponsor transgression against a national fan base: the importance of respect in relationship management F Desmarais, K Boobyer, T Bruce Sport Management Review 24 (4), 642-672, 2021 | 2 | 2021 |
| “Mediating” National Anxieties via Stereotyping the French “Threatening Other”: Analysis of the 2011 Rugby World Cup in New Zealand Media Coverage F Desmarais, T Bruce Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and …, 2018 | 1 | 2018 |
| Self regulation of advertising F Desmarais | 1 | 2014 |
| Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand F Desmarais, A Vignolles, A Mukherjee Journal of Global Marketing, 1-25, 2024 | | 2024 |
Toni BruceProfessor, University of AucklandAdresse e-mail validée de auckland.ac.nz
