Social dollars: The economic impact of customer participation in a firm-sponsored online customer community P Manchanda, G Packard, A Pattabhiramaiah Marketing Science 34 (3), 367-387, 2015 | 364 | 2015 |
Paywalls: Monetizing online content A Pattabhiramaiah, S Sriram, P Manchanda Journal of marketing 83 (2), 19-36, 2019 | 91 | 2019 |
When Doing Good, What Good to Do?: Examining Whether and Why Firms Benefit From Their CSR Initiatives D Nickerson, M Lowe, A Pattabhiramaiah https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3230035, 2018 | 45* | 2018 |
Rising prices under declining preferences: The case of the US print newspaper industry A Pattabhiramaiah, S Sriram, S Sridhar Marketing Science 37 (1), 97-122, 2018 | 39 | 2018 |
Spillovers from online engagement: how a newspaper subscriber’s activation of digital paywall access affects her retention and subscription revenue A Pattabhiramaiah, E Overby, L Xu Management Science 68 (5), 3528-3548, 2022 | 28 | 2022 |
The minimum wage and consumer nutrition M Palazzolo, A Pattabhiramaiah Journal of Marketing Research 58 (5), 845-869, 2021 | 21 | 2021 |
Platform data strategy HK Bhargava, O Rubel, EJ Altman, R Arora, J Boehnke, K Daniels, ... Marketing Letters 31, 323-334, 2020 | 19 | 2020 |
Essays on Newspaper Economics. AB Pattabhiramaiah | 4 | 2014 |
How Fatal School Shootings Impact Community Economic Activity M Shaik, M Palazzolo, A Pattabhiramaiah, S Sridhar Available at SSRN 4611791, 2023 | 1 | 2023 |
School Nutrition Mandates and the Household Grocery Basket M Palazzolo, Z Hu, K Ailawadi, A Pattabhiramaiah Available at SSRN 4398605, 2023 | 1 | 2023 |
Scarcity-driven monetization of digital content VK Kanuri, A Pattabhiramaiah Frontiers in Research Metrics and Analytics 7, 995202, 2022 | 1 | 2022 |
Raising the Minimum Wage Improves Nutrition among Food-Insecure Households M Palazzolo, A Pattabhiramaiah | 1 | 2022 |
The Economic Consequences of Risk-Absorption in B2B Relationships: Evidence from Indirect Auto Lending QK Zhou, H Shi, S Sridhar, A Pattabhiramaiah Huanhuan and Sridhar, Shrihari and Pattabhiramaiah, Adithya, The Economic …, 2024 | | 2024 |
Web Appendix for “The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective” D Nickerson, M Lowe, A Pattabhiramaiah, A Sorescu | | |
Web Appendix to Paywalls: Monetizing Online Content A Pattabhiramaiah, S Sriram, P Manchanda | | |