| Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers YK Choi, JS Hwang, SJ McMillan Psychology & Marketing 25 (8), 756-768, 2008 | 255 | 2008 |
| The effects of anthropomorphic agents on advertising effectiveness and the mediating role of presence YK Choi, GE Miracle, F Biocca Journal of Interactive Advertising 2 (1), 19-32, 2001 | 230 | 2001 |
| E-WOM messaging on social media: social ties, temporal distance, and message concreteness YK Choi, Y Seo, S Yoon Internet Research 27 (3), 495-505, 2017 | 196 | 2017 |
| The effectiveness of comparative advertising in Korea and the United States: A cross-cultural and individual-level analysis YK Choi, GE Miracle Journal of advertising 33 (4), 75-87, 2004 | 185 | 2004 |
| When intrusive can be likable S Yoon, YK Choi, S Song Journal of Advertising 40 (2), 63-76, 2011 | 150 | 2011 |
| Narrative transportation and paratextual features of social media in viral advertising Y Seo, X Li, YK Choi, S Yoon Journal of Advertising 47 (1), 83-95, 2018 | 142 | 2018 |
| Motivators for the intention to use mobile TV: A comparison of South Korean males and females Y Kyun Choi, J Kim, SJ McMillan International Journal of Advertising 28 (1), 147-167, 2009 | 139 | 2009 |
| Self-construal's role in mobile TV acceptance: Extension of TAM across cultures YK Choi, JW Totten Journal of Business Research 65 (11), 1525-1533, 2012 | 138 | 2012 |
| How do 3-dimensional images promote products on the Internet? YK Choi, CR Taylor Journal of Business Research 67 (10), 2164-2170, 2014 | 137 | 2014 |
| Matching luxury brand appeals with attitude functions on social media across cultures YK Choi, Y Seo, U Wagner, S Yoon Journal of Business Research 117, 520-528, 2020 | 109 | 2020 |
| Image proximity in advertising appeals: Spatial distance and product types K Kim, S Lee, YK Choi Journal of Business Research 99, 490-497, 2019 | 92 | 2019 |
| Assertive environmental advertising and reactance: Differences between South Koreans and Americans Y Kim, TH Baek, S Yoon, S Oh, YK Choi Journal of Advertising 46 (4), 550-564, 2017 | 91 | 2017 |
| The effects of eWOM volume and valence on product sales–an empirical examination of the movie industry K Kim, S Yoon, YK Choi International Journal of Advertising 38 (3), 471-488, 2019 | 89 | 2019 |
| Nudging to reduce the perceived threat of coronavirus and stockpiling intention J Kim, M Giroux, H Gonzalez-Jimenez, S Jang, S Kim, J Park, JE Kim, ... Journal of Advertising 49 (5), 633-647, 2020 | 85 | 2020 |
| Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity H Zhu, M Kim, YK Choi International Journal of Advertising 41 (5), 948-969, 2022 | 79 | 2022 |
| COVID-19 and extremeness aversion: The role of safety seeking in travel decision making J Kim, J Park, J Lee, S Kim, H Gonzalez-Jimenez, J Lee, YK Choi, JC Lee, ... Journal of Travel Research 61 (4), 837-854, 2022 | 73 | 2022 |
| The impact of COVID‐19 on consumer evaluation of authentic advertising messages J Park, J Kim, DC Lee, SS Kim, BG Voyer, C Kim, B Sung, ... Psychology & Marketing 39 (1), 76-89, 2022 | 70 | 2022 |
| Augmented reality advertising via a mobile app E Sung, DID Han, YK Choi Psychology & Marketing 39 (3), 543-558, 2022 | 65 | 2022 |
| Audio and visual distractions and implicit brand memory: a study of video game players YK Choi, SM Lee, H Li Journal of Advertising 42 (2-3), 219-227, 2013 | 62 | 2013 |
| Online game characters' influence on brand trust: Self-disclosure, group membership, and product type YK Choi, S Yoon, HP Lacey Journal of Business Research 66 (8), 996-1003, 2013 | 58 | 2013 |
