| Brand personality's influence on the purchase intention: A mobile marketing case O Bouhlel, N Mzoughi, D Hadiji, IB Slimane International Journal of Business and Management 6 (9), 210, 2011 | 225 | 2011 |
| Online purchase intention: Understanding the blogosphere effect O Bouhlel, N Mzoughi, MS Ghachem, A Negra International journal of e-business management 4 (2), 37-51, 2010 | 106 | 2010 |
| Brand personality and mobile marketing: an empirical investigation O Bouhlel, N Mzoughi, D Hadiji, IB Slimane World Academy of Science, Engineering and Technology 53 (1), 703-710, 2009 | 72 | 2009 |
| Impact of supply chain management and ERP on organizational performance and competitive advantage: Case of Tunisian companies N Mzoughi, N Bahri, MS Ghachem Journal of Global Information Technology Management 11 (3), 24-46, 2008 | 61 | 2008 |
| Predictors of Internet Banking Adoption: Profiling Tunisian Postponers, Opponents and Rejectors N Mzoughi, M'Sallem W International Journal of Bank Marketing 31 (5), 2013 | 50 | 2013 |
| The impact of visual and verbal rhetoric in advertising on mental imagery and recall N Mzoughi, S Abdelhak International Journal of Business and Social Science 2 (9), 2011 | 41 | 2011 |
| How Wise are Online Procrastinators? A Scale Development A Negra, N Mzoughi Internet Research 22 (4), 2012 | 37 | 2012 |
| An Investigation into the Consumers' Sensitivity of the Logistics Efficiency K Garrouch, N Mzoughi, I Ben Slimane, O Bouhlel International Journal of Business Administration 2 (2), 2011 | 34 | 2011 |
| Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction W M’Sallem, N Mzoughi, O Bouhlel Innovative Marketing 5 (3), 2009 | 34 | 2009 |
| E-procrastination: a netnographic approach A Negra, N Mzoughi, O Bouhlel Journal of Customer Behaviour 7 (2), 103-119, 2008 | 26 | 2008 |
| ONLINE PROCRASTINATION: A PREDICTIVE MODEL. N Mzoughi, K Garrouch, O Bouhlel, A Negra Journal of Internet Business, 2007 | 23 | 2007 |
| Relationship Marketing: The Forgotten Consumer A Bouguerra, N Mzoughi International Journal of Business and Social Science 2 (6), 2011 | 21 | 2011 |
| Explaining the Participation in a Small Group Brand Community: An Extended TRA N Mzoughi, R Ben Ahmed, H Ayed Journal of Business and Economics Research 8 (8), 2010 | 18 | 2010 |
| An integrative model of the impact of the store environment in supermarkets and hypermarkets K Garrouch, MN Mzoughi, S Chaieb Recherches en Sciences de Gestion, 183-212, 2020 | 15 | 2020 |
| The Perceived Ethical Behavior of Bankers: A North African Perspective W M'Sallem, O Bouhlel, N Mzoughi Australian Journal of Business and Management Research 1 (2), 2011 | 12 | 2011 |
| Visual and Verbal Rhetoric in Advertising: Impact on Emotions and Attitudes N Mzoughi, S Abdelhak International Journal of Business and Management Studies 1 (3), 2012 | 9 | 2012 |
| Singles: An Expanding Market O Bouhlel, N Mzoughi, S Chaieb Business and Management Dynamics 1 (3), 2011 | 9 | 2011 |
| Impact of the Perceived Crowding, Emotions and Perceived Values on the Return Intention: Evidence from Tunisia K Garrouch, N Tritar, N Mzoughi International Journal of Business and Emerging Markets 4 (2), 2012 | 8 | 2012 |
| Female Bareness in Print Advertisements: Do Religiosity and Gender Matter? N Ben Amor, MS Ghachem, K Garrouch, N Mzoughi International Journal of Marketing Studies 6 (3), 2014 | 7 | 2014 |
| Print Advertising and Female Sensuality in a North African Context: The Mediating Role of Visual Mental Imagery N Ben Amor, D Hadiji, N Mzoughi, I Ben Slimane International Journal of Business and Social Science 4 (13), 2013 | 7 | 2013 |
Olfa BouhlelInstitut Supérieur de Gestion de Sousse; Université de SousseAdresse e-mail validée de isgs.u-sousse.tn
