| Louis Vuitton’s art-based strategy to communicate exclusivity and prestige S Masè, E Cedrola Fashion branding and communication: Core strategies of European luxury …, 2017 | 35 | 2017 |
| Commodifying love: value conflict in online dating A Minina, S Masè, J Smith Journal of Marketing Management 38 (1-2), 98-126, 2022 | 16 | 2022 |
| Is artification perceived by consumers of luxury products? The research relevance of a customer-based brand equity model S Masè, E Cedrola, G Cohen-Cheminet Journal of Global Fashion Marketing 9 (3), 223-236, 2018 | 16 | 2018 |
| Multivariate statistical analysis of artification effect on customer-based brand equity in luxury brands S Masè, E Cedrola, C Davino, G Cohen-Cheminet International Journal of Arts Management 22 (3), 55-66, 2020 | 13 | 2020 |
| The prada trend: brand building at the intersection of design, art, technology, and retail experience S Masè, K Silchenko Fashion branding and communication: core strategies of European luxury …, 2017 | 13 | 2017 |
| Trapped in a “golden cage”! The legitimation of women leadership in family business A Calabrò, E Conti, S Masè Journal of Family Business Strategy, 100569, 2023 | 4 | 2023 |
| Art and Business S Masè, S Masè Art and Business: Perspectives on Art-based Management, 9-20, 2020 | 4 | 2020 |
| Repetto, a Paris-based craft enterprise growing into a global brand: design-driven innovation and meaning strategy S Masè, G Cohen-Cheminet Product Innovation in the Global Fashion Industry, 113-142, 2018 | 3 | 2018 |
| Navigating the marketplace of love: Value conflict in online dating community A Minina, S Masè, J Smith Advances in Consumer Research 48, 537-540, 2020 | 2 | 2020 |
| Discussion and Conclusion S Masè, S Masè Art and Business: Perspectives on Art-based Management, 137-146, 2020 | 2 | 2020 |
| Art and Business a Relational Model S Masè, S Masè Art and Business: Perspectives on Art-based Management, 51-67, 2020 | 2 | 2020 |
| Artification Processes for Major Luxury Brands: Art-Based Mangement for Branding Purposes S Masè, G Cohen-Cheminet, E Cedrola GLOBAL FASHION MANAGEMENT CONFERENCE PROCEEDING, 348-353, 2019 | 2 | 2019 |
| Is the Artification process perceived by final consumers of luxury products? Results from an experiment based on the application of the Customer-based Brand Equity Model E Cedrola, G Cohen-Cheminet, S Masé Global Fashion Management Conference, 323-328, 2017 | 2 | 2017 |
| Systematic Literature Review in the Field of Art and Business S Masè, S Masè Art and Business: Perspectives on Art-based Management, 21-47, 2020 | 1 | 2020 |
| Art and Cross-Cultural Business S Masè, S Masè Art and Business: Perspectives on Art-based Management, 99-112, 2020 | 1 | 2020 |
| Art and Corporate Social Responsibility S Masè, S Masè Art and Business: Perspectives on Art-based Management, 69-79, 2020 | 1 | 2020 |
| Art & business: From sponsorship and philanthropy to the contemporary process of artification S Masè Paris 4, 2016 | 1 | 2016 |
| Applications de rencontres : comment en faire bon usage A Minina, J Smith, S Masè The Conversation France, 2024 | | 2024 |
| Dating apps: marketing experts’ research reveals pitfalls to look out for, and tactics for success A Minina, J Smith, S Masè The Conversation Europe, 2024 | | 2024 |
| Championing Gender Fluidity in Luxury Fashion: A Case Study on Gucci under Alessandro Michele’s Creative Direction L Bernardi, E Cedrola, S Masè Proceedings of the 23rd International Marketing Trends Converence-The …, 2024 | | 2024 |
Elena CedrolaUniversità di Macerata - Dipartimento di Economia e DirittoAdresse e-mail validée de unimc.it
