Two sides of a coin: connecting corporate brand heritage to consumers’ corporate image heritage Journal of Brand Management A Rindell, FP Santos, AP Lima Journal of Brand Management, 2015 | 68* | 2015 |
Comparing Consumers' Value Perception of Luxury Goods: Is National Culture a Sufficiently Explanatory Factor? MBH Beata Stępień , Ana Pinto Lima , Lutfu Sagbansua Economics and Business Review 2, 74-93, 2016 | 24 | 2016 |
Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector M Stępień, Beata & Pinto Lima, Ana & Hinner Journal of Intercultural Management 10, 139-158, 2018 | 12 | 2018 |
An examination of the tribal community dimensions of ICT users A Pinto de Lima, C Brito Journal of Internet Commerce 11 (4), 291-308, 2012 | 11 | 2012 |
New Trends and Tools for Customer Relationship: Challenges in Digital Transformation J Lima, A., & Pacheco Educational and Social Dimensions of Digital Transformation in Organizations …, 2019 | 5* | 2019 |
Luxury Goods’ Perception Within Millennials Cohort: Evidence against global homogeneity myth AP Stępień, B. & Lima International Journal of Marketing, Communication and New Media 4 (Special …, 2018 | 3 | 2018 |
Gamification of Mobile Applications as a Tool for Optimising the Experience of Museums L Câmara, AP de Lima Marketing and Smart Technologies: Proceedings of ICMarkTech 2020, 185-198, 2021 | 2 | 2021 |
Effects of Experience on Valuing a Tourist Event: A Theoretical Review and Propositions AP de Lima, J Pacheco, P Silva Advances in Tourism, Technology and Smart Systems: Proceedings of ICOTTS …, 2020 | 2 | 2020 |
Mídias Sociais: um estudo sob a perspetiva do marketing digital e sua influência sobre o consumidor da geração z (nativos digitais) FS CRUZ, AP LIMA Revista Inova Ciência & Tecnologia / Innovative Science & Technology Journal., 2019 | 1 | 2019 |
Luxury goods’ perception within Generation Y cohort–do country specific characteristics still matter? B Stępień, AP Lima Proceedings of the LCBR European Marketing Conference 7, 2016 | 1 | 2016 |
A publicidade nas redes sociais como influenciadora da compra por impulso: Revisão da literatura T Teixeira, A Lima, J Pacheco Cadernos de Investigação do Mestrado em Negócio Eletrónico 2, 2022 | | 2022 |
Wine marketing event–the importance of emotions in a wine tasting for inexperienced participants AP de Lima, J Pacheco, P Silva Advances in Tourism, Technology and Systems: Selected Papers from ICOTTS20 …, 2020 | | 2020 |
Effects of experience on valuing a tourist event: a theoretical review and propositions Lima, A., Pacheco, J., Silva, P. ICOTTS'19 - The 2019 International Conference on Tourism, Technology …, 2019 | | 2019 |
GENERATION Z AND SOCIAL MEDIA: THE INFLUENCE ON THE CONSUMER PURCHASING FSC Ana Pinto de Lima, Sandrina Francisca Teixeira ICMD - international conference on marketing and design, 2018 | | 2018 |
Economics and Business B Ghimire, K Annussek, J Harvey, S Sharma, J Pera, A Odrobina, ... | | 2016 |
Tribes and cultural dynamics in the construction of a relationship with the city: Fantasporto - Oporto International Film Festival AP de Lima, CT Rebelo, S Teixeira Comunicación - Revista Internacional de Comunicación Audiovisual, Publicidad …, 2016 | | 2016 |
SOCIAL SELLING AP de Lima DIGITAL MARKETING TRENDS, 23, 0 | | |
Ana Pinto de Lima P Dionísio, C Brito | | |