| From the corset to Spanx: shapewear as a marketplace icon MC Zanette, D Scaraboto Consumption Markets & Culture 22 (2), 183-199, 2019 | 54 | 2019 |
| O peso do varejo, o peso no varejo e a identidade: uma análise de consumidoras plus size MC Zanette, CE Lourenço, EPZ Brito Revista de Administração de Empresas 53, 539-550, 2013 | 53 | 2013 |
| Fashionable subjects and complicity resistance: power, subjectification, and bounded resistance in the context of plus-size consumers MC Zanette, EPZ Brito Gender After Gender in Consumer Culture, 57-76, 2020 | 50 | 2020 |
| Women’s consumption of pornography: pleasure, contestation, and empowerment A Daskalopoulou, MC Zanette Sociology 54 (5), 969-986, 2020 | 49 | 2020 |
| “To Spanx or not to Spanx”: how objects that carry contradictory institutional logics trigger identity conflict for consumers MC Zanette, D Scaraboto Journal of Business Research 105, 443-453, 2019 | 34 | 2019 |
| Intertextual virality and vernacular repertoires: Internet memes as objects connecting different online worlds MC Zanette, I Blikstein, LM Visconti Revista de administraçao de empresas 59 (3), 157-169, 2019 | 31* | 2019 |
| New influentials: An exploratory study on blogs MC Zanette, EPZ Brito, M Coutinho Journal of Direct, Data and Digital Marketing Practice 15, 36-46, 2013 | 27 | 2013 |
| Looking good or feeling good? The dual role of the body in the taste transformation process MH Viotto, MC Zanette, EPZ Brito Consumption Markets & Culture 24 (1), 54-74, 2021 | 24 | 2021 |
| Influência digital: O papel dos novos influentes no consumo M ZANETTE Curitiba: Appris, 2015 | 22 | 2015 |
| Corporate branding in facebook fan pages: Ideas for improving your brand value EPZ Brito, MC Zanette Business Expert Press, 2015 | 19 | 2015 |
| Re-arranging dressing practices: The role of objects in spreading ugly luxury MC Zanette, J Pueschel, M Touzani Journal of Business Research 145, 784-800, 2022 | 11 | 2022 |
| Where spirituality and religion meet gender and sexuality: Toward a research agenda for intersectional marketing theory D Rinallo, J Santana, MC Zanette, S Appau, J Coffin, GM Eckhardt, ... Marketing Theory 23 (4), 725-736, 2023 | 10 | 2023 |
| Reclaiming the witch: Processes and heroic outcomes of consumer mythopoesis MC Zanette, D Rinallo, L Mimoun Marketing Theory 23 (1), 163-182, 2023 | 10 | 2023 |
| Women who watch porn: Market-mediated gendered discourses and consumption of pornography MC Zanette, A Daskalopoulou Advances in Consumer Research, 2020 | 8 | 2020 |
| Legitimacy as a barrier: an analysis of Brazilian premium cocoa and chocolate legitimation process MH Viotto, B Sutil, MC Zanette Revista de Administração de Empresas 58 (3), 267-278, 2018 | 8* | 2018 |
| Eating one’s own otherness: When producers commercialize their ethnicities MC Zanette, EPZ Brito, IA Fontenelle, M de Camargo Heck Journal of Business Research 129, 134-144, 2021 | 6 | 2021 |
| ‘Shapewear or nothing to wear’: The ambiguity of shapewear in the plus-size fashion market D Scaraboto, MC Zanette Women, Consumption and Paradox, 55-77, 2020 | 5 | 2020 |
| O descarte sob a ótica da teoria da cultura do consumo: Práticas colaborativas e a formação do eu estendido SFA Garcia, BC Cagnin, MC Zanette Congresso Latino Americano de Varejo e Consumo (CLAV), 2016 | 4 | 2016 |
| Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights VA Vieira, MIS Almeida, MC Zanette Revista de Administração Contemporânea 27 (4), e230141, 2023 | 2 | 2023 |
| Novos influentes: Blogues e sua relação com o consumo MC Zanette | 2 | 2011 |
