| Conceptualising and measuring the equity of online brands G Christodoulides, L De Chernatony, O Furrer, E Shiu, T Abimbola Journal of Marketing Management 22 (7-8), 799-825, 2006 | 322 | 2006 |
| Marketing research E Shiu, J Hair, R Bush, D Ortinau McGraw-Hill Book Company, Съединени американски щати, 2009 | 209 | 2009 |
| Validation of a proposed instrument for measuring eco-innovation: An implementation perspective CC Cheng, EC Shiu Technovation 32 (6), 329-344, 2012 | 199 | 2012 |
| Google workloads for consumer devices: Mitigating data movement bottlenecks A Boroumand, S Ghose, Y Kim, R Ausavarungnirun, E Shiu, R Thakur, ... Proceedings of the Twenty-Third International Conference on Architectural …, 2018 | 115 | 2018 |
| Comparing high-end and low-end early adopters of battery electric vehicles S Hardman, E Shiu, R Steinberger-Wilckens Transportation Research Part A: Policy and Practice 88, 40-57, 2016 | 92 | 2016 |
| The inconvenient truth of the relationship between open innovation activities and innovation performance CCJ Cheng, EC Shiu Management Decision, 2015 | 80 | 2015 |
| Re-innovation: The construct, measurement, and validation CJ Cheng, ECC Shiu Technovation 28 (10), 658-666, 2008 | 65 | 2008 |
| Comparing the impacts of Internet technology and national culture on online usage and purchase from a four-country perspective ECC Shiu, JA Dawson Journal of Retailing and Consumer Services 11 (6), 385-394, 2004 | 64 | 2004 |
| Relationship quality in business to business relationships—Reviewing the current literatures and proposing a new measurement model Z Jiang, E Shiu, S Henneberg, P Naude Psychology & Marketing 33 (4), 297-313, 2016 | 60 | 2016 |
| Changing the fate of Fuel Cell Vehicles: Can lessons be learnt from Tesla Motors? S Hardman, E Shiu, R Steinberger-Wilckens international journal of hydrogen energy 40 (4), 1625-1638, 2015 | 58 | 2015 |
| Barriers to the adoption of fuel cell vehicles: A qualitative investigation into early adopters attitudes S Hardman, E Shiu, R Steinberger-Wilckens, T Turrentine Transportation Research Part A: Policy and Practice 95, 166-182, 2017 | 49 | 2017 |
| Segmenting the convenience and health trends in the British food market ECC Shiu, JA Dawson, DW Marshall British Food Journal, 2004 | 47 | 2004 |
| How to enhance SMEs customer involvement using social media: The role of Social CRM CCJ Cheng, EC Shiu International Small Business Journal 37 (1), 22-42, 2019 | 45 | 2019 |
| Consumer attitudes to fuel cell vehicles post trial in the United Kingdom S Hardman, A Chandan, E Shiu, R Steinberger-Wilckens international journal of hydrogen energy 41 (15), 6171-6179, 2016 | 44 | 2016 |
| Critical success factors of new product development in Taiwan's electronics industry CCJ Cheng, EC Shiu Asia Pacific Journal of Marketing and Logistics, 2008 | 39 | 2008 |
| Creativity research: An inter-disciplinary and multi-disciplinary research handbook E Shiu Routledge, 2014 | 35 | 2014 |
| New product market visioning in small enterprises: A preliminary empirical study within the Central Technology Belt in England E Shiu, D Walker Journal of small Business and Enterprise development, 2007 | 27 | 2007 |
| Operationalizing trust, reliance, and dependence in business relationships: responding to the ongoing naming and cross-level problems Z Jiang, E Shiu, S Henneberg, P Naude Journal of Business-to-Business Marketing 20 (4), 193-225, 2013 | 19 | 2013 |
| Customers relationship and brand equity: A study of bank retailing in China S Marinova, J Cui, M Marinov, E Shiu Journal of Euromarketing 21 (1), 6-9, 2011 | 18 | 2011 |
| Creativity in cross-disciplinary research AG Tan Creativity research: An interdisciplinary and multidisciplinary research …, 2014 | 16 | 2014 |
