| Consumer preference formation and pioneering advantage GS Carpenter, K Nakamoto Journal of Marketing research 26 (3), 285-298, 1989 | 1590 | 1989 |
| Meaningful brands from meaningless differentiation: The dependence on irrelevant attributes GS Carpenter, R Glazer, K Nakamoto Journal of marketing research 31 (3), 339-350, 1994 | 879 | 1994 |
| Structure, cooperation, and the flow of market information J Frenzen, K Nakamoto Journal of consumer research 20 (3), 360-375, 1993 | 760 | 1993 |
| Is patient empowerment the key to promote adherence? A systematic review of the relationship between self-efficacy, health locus of control and medication adherence L Náfrádi, K Nakamoto, PJ Schulz PloS one 12 (10), e0186458, 2017 | 640 | 2017 |
| Health literacy and patient empowerment in health communication: the importance of separating conjoined twins PJ Schulz, K Nakamoto Patient education and counseling 90 (1), 4-11, 2013 | 577 | 2013 |
| Pleasant surprises: Consumer response to unexpected in-store coupons CM Heilman, K Nakamoto, AG Rao Journal of Marketing Research 39 (2), 242-252, 2002 | 517 | 2002 |
| The effect of social support features and gamification on a Web-based intervention for rheumatoid arthritis patients: randomized controlled trial A Allam, Z Kostova, K Nakamoto, PJ Schulz Journal of medical Internet research 17 (1), e3510, 2015 | 274 | 2015 |
| Competitive strategies for late entry into a market with a dominant brand GS Carpenter, K Nakamoto Management Science 36 (10), 1268-1278, 1990 | 269 | 1990 |
| Product Category Perceptions, Elaborative Processing and Brand Name Extension Strategies. D Chakravarti, DJ MacInnis, K Nakamoto Advances in consumer research 17 (1), 1990 | 263 | 1990 |
| The shielding effects of brand image against lower quality countries-of-origin in global manufacturing MS Jo, K Nakamoto, JE Nelson Journal of Business Research 56 (8), 637-646, 2003 | 199 | 2003 |
| Opioid deaths in rural Virginia: a description of the high prevalence of accidental fatalities involving prescribed medications MJ Wunsch, K Nakamoto, G Behonick, W Massello American Journal on Addictions 18 (1), 5-14, 2009 | 169 | 2009 |
| The impact of search engine selection and sorting criteria on vaccination beliefs and attitudes: two experiments manipulating Google output A Allam, PJ Schulz, K Nakamoto Journal of medical internet research 16 (4), e2642, 2014 | 160 | 2014 |
| How do enhanced and unique features affect new product preference? The moderating role of product familiarity KZ Zhou, K Nakamoto Journal of the Academy of Marketing Science 35, 53-62, 2007 | 154 | 2007 |
| Reflections on “consumer preference formation and pioneering advantage” GS Carpenter, K Nakamoto Journal of Marketing Research 31 (4), 570-573, 1994 | 153 | 1994 |
| Understanding the mechanism and determinants of compromise effects S Sheng, AM Parker, K Nakamoto Psychology & Marketing 22 (7), 591-609, 2005 | 148 | 2005 |
| Differential effects of health knowledge and health empowerment over patients’ self-management and health outcomes: a cross-sectional evaluation L Camerini, PJ Schulz, K Nakamoto Patient education and counseling 89 (2), 337-344, 2012 | 128 | 2012 |
| Health literacy beyond knowledge and behaviour: letting the patient be a patient S Rubinelli, PJ Schulz, K Nakamoto International journal of public health 54 (5), 307-311, 2009 | 112 | 2009 |
| The effects of price discount and product complementarity on consumer evaluations of bundle components S Sheng, AM Parker, K Nakamoto Journal of Marketing Theory and Practice 15 (1), 53-64, 2007 | 110 | 2007 |
| Price Perceptions: A Cross-National Study between American and Chinese Young Consumers. Z Zhou, K Nakamoto Advances in Consumer Research 28 (1), 2001 | 104 | 2001 |
| Patient behavior and the benefits of artificial intelligence: the perils of “dangerous” literacy and illusory patient empowerment PJ Schulz, K Nakamoto Patient education and counseling 92 (2), 223-228, 2013 | 102 | 2013 |
