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Acting for happiness: Financial behavior and life satisfaction of college students
JJ Xiao, C Tang, S Shim
Social indicators research 92 (1), 53-68, 2009
Antecedents and consequences of risky credit behavior among college students: Application and extension of the theory of planned behavior
JJ Xiao, C Tang, J Serido, S Shim
Journal of Public Policy & Marketing 30 (2), 239-245, 2011
Understanding the psychological process underlying customer satisfaction and retention in a relational service
L Guo, JJ Xiao, C Tang
Journal of business research 62 (11), 1152-1159, 2009
Financial parenting, financial coping behaviors, and well‐being of emerging adults
J Serido, S Shim, A Mishra, C Tang
Family Relations 59 (4), 453-464, 2010
Socializing to co-produce: pathways to consumers’ financial well-being
L Guo, EJ Arnould, TW Gruen, C Tang
Journal of Service Research 16 (4), 549-563, 2013
A developmental model of financial capability: A framework for promoting a successful transition to adulthood
J Serido, S Shim, C Tang
International Journal of Behavioral Development 37 (4), 287-297, 2013
Socialization tactics of new retail employees: A pathway to organizational commitment
C Tang, Y Liu, H Oh, B Weitz
Journal of Retailing 90 (1), 62-73, 2014
Financial identity‐processing styles among young adults: A longitudinal study of socialization factors and consequences for financial capabilities
S Shim, J Serido, L Bosch, C Tang
Journal of Consumer Affairs 47 (1), 128-152, 2013
Digging for gold with a simple tool: Validating text mining in studying electronic word-of-mouth (eWOM) communication
C Tang, L Guo
Marketing Letters 26 (1), 67-80, 2015
The ant and the grasshopper revisited: The present psychological benefits of saving and future oriented financial behaviors
S Shim, J Serido, C Tang
Journal of Economic Psychology 33 (1), 155-165, 2012
Socialization processes and pathways to healthy financial development for emerging young adults
S Shim, J Serido, C Tang, N Card
Journal of Applied Developmental Psychology 38, 29-38, 2015
The role of perceived control in customer value cocreation and service recovery evaluation
L Guo, SL Lotz, C Tang, TW Gruen
Journal of Service Research 19 (1), 39-56, 2016
A bilingual approach for conducting Chinese and English social media sentiment analysis
G Yan, W He, J Shen, C Tang
Computer Networks 75, 491-503, 2014
After the global financial crash: individual factors differentiating young adult consumers’ trust in banks and financial institutions
S Shim, J Serido, C Tang
Journal of Retailing and Consumer services 20 (1), 26-33, 2013
Seeing relationships through the lens of psychological contracts: the structure of consumer service relationships
L Guo, TW Gruen, C Tang
Journal of the Academy of Marketing Science 45 (3), 357-376, 2017
A longitudinal exploration of the relations between electronic word-of-mouth indicators and firms’ profitability: Findings from the banking industry
C Tang, MR Mehl, MA Eastlick, W He, NA Card
International Journal of Information Management 36 (6), 1124-1132, 2016
A social-cognitive model of consumer well-being: A longitudinal exploration of the role of the service organization
C Tang, L Guo, M Gopinath
Journal of Service Research 19 (3), 307-321, 2016
Financial adaptation among college students: Helping students cope with financial strain
J Serido, S Shim, JJ Xiao, C Tang, NA Card
Journal of College Student Development 55 (3), 310-316, 2014
Comparing the impact of different marketing capabilities: Empirical evidence from B2B firms in China
H Guo, H Xu, C Tang, Y Liu-Thompkins, Z Guo, B Dong
Journal of Business Research 93, 79-89, 2018
Understanding the electronic word-of-mouth communication process: Communication effectiveness and analytic tools
C Tang
The University of Arizona., 2010
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