LEILA KHOSHGHADAM
Title
Cited by
Cited by
Year
Who do I look at? Mutual gaze in triadic sales encounters
AD Arndt, L Khoshghadam, K Evans
Journal of Business Research 111, 91-101, 2020
12020
Goal-relevant versus incidental similarity when choosing between multiple service providers
AD Arndt, K Karande, K Harrison, L Khoshgadam
Journal of Business Research, 2019
12019
Experiencing nostalgia through the lens of life satisfaction
L Khoshghadam, E Kordrostami, Y Liu-Thompkins
European Journal of Marketing, 2019
12019
How We Feel: The Role of Macro-Economic Sentiment in Advertising Spending-Sales Relationship; It Was the Best of Times; It Was the Worst of Times: The Effect of Emotional …
L Khoshghadam
Old Dominion University, 2020
2020
Essay 1: How We Feel: The Role of Macro-Economic Sentiment in Advertising Spending-Sales Relationship; Essay 2: It Was the Best of Times; It Was the Worst of Times: The Effect …
L Khoshghadam
2020
THE POWER OF MUSIC IN ADVERTISEMENT: EXPLORING THE MODERATING ROLE OF LIFE SATISFACTION ON THE EFFECTIVENESS OF MUSIC-EVOKED NOSTALGIA
L Khoshghadam, E Kordrostami
American Academy of Advertising. Conference. Proceedings (Online), 153-153, 2018
2018
Advertising for Symbolic Consumption: Exploring the Moderating Effects of Social Inequality in Formation of Attitude Toward the Ad.
L Khoshghadam, M Mahdavipour, K Norouzi
AMA Winter Educators' Conference Proceedings 29, pE-6-E-7. 2p., 2018
2018
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