Phillip E Pfeifer
Phillip E Pfeifer
Richard S Reynolds Professor Emeritus of Business
Verified email at virginia.edu - Homepage
Title
Cited by
Cited by
Year
Marketing metrics: The definitive guide to measuring marketing performance
PW Farris, N Bendle, PE Pfeifer, D Reibstein
Pearson Education, 2010
1286*2010
Marketing metrics: The definitive guide to measuring marketing performance
PW Farris, N Bendle, PE Pfeifer, D Reibstein
Pearson Education, 2010
9492010
Modeling customer relationships as Markov chains
PE Pfeifer, RL Carraway
Journal of interactive marketing 14 (2), 43-55, 2000
4902000
A three-stage iterative procedure for space-time modeling phillip
PE Pfeifer, SJ Deutrch
Technometrics 22 (1), 35-47, 1980
4571980
Customer lifetime value, customer profitability, and the treatment of acquisition spending
PE Pfeifer, ME Haskins, RM Conroy
Journal of managerial issues, 11-25, 2005
3652005
Marketing metrics
PW Farris
Pearson Education India, 2016
3512016
The optimal ratio of acquisition and retention costs
PE Pfeifer
Journal of Targeting, Measurement and Analysis for Marketing 13 (2), 179-188, 2005
2072005
The airline discount fare allocation problem
PE Pfeifer
Decision Sciences 20 (1), 149-157, 1989
1931989
Identification and interpretation of first order space-time ARMA models
PE Pfeifer, SJ Deutsch
Technometrics 22 (3), 397-408, 1980
1851980
Modeling the customer arrival process and comparing decision rules in perishable asset revenue management situations
LR Weatherford, SE Bodily, PE Pfeifer
Transportation Science 27 (3), 239-251, 1993
1141993
Marketing metrics: The manager's guide to measuring marketing performance
P Farris, N Bendle, PE Pfeifer, D Reibstein
FT Press, 2015
1062015
Are we overconfident in the belief that probability forecasters are overconfident?
PE Pfeifer
Organizational Behavior and Human Decision Processes 58 (2), 203-213, 1994
871994
Métricas de marketing
PW Farris, DJ REIBSTEIN, NT BENDLE, PE PFEIFER
Bookman, 2007
812007
The economic value of using advance booking of orders
LR Weatherford, PE Pfeifer
Omega 22 (1), 105-111, 1994
791994
The elasticity of customer value to retention: The duration of a customer relationship
PE Pfeifer, PW Farris
Journal of Interactive Marketing 18 (2), 20-31, 2004
712004
Economic selection of the mean and upper limit for a canning problem with limited capacity
RL Schmidt, PE Pfeifer
Journal of Quality Technology 23 (4), 312-317, 1991
651991
Non-parametric estimation of mean customer lifetime value
PE Pfeifer, H Bang
Journal of Interactive Marketing 19 (4), 48-66, 2005
632005
Overbooking decision rules
SE Bodily, PE Pfeifer
Omega 20 (1), 129-133, 1992
631992
A test of space‐time arma modelling and forecasting of hotel data
PE Pfeifer, SE Bodily
Journal of Forecasting 9 (3), 255-272, 1990
611990
A STARIMA model-building procedure with application to description and regional forecasting
PE Pfeifer, SJ Deutsch
Transactions of the Institute of British Geographers, 330-349, 1980
591980
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