Phillip E Pfeifer
Phillip E Pfeifer
Richard S Reynolds Professor Emeritus of Business
Verified email at virginia.edu - Homepage
TitleCited byYear
Marketing metrics: The definitive guide to measuring marketing performance
PW Farris, N Bendle, P Pfeifer, D Reibstein
Pearson Education, 2010
1326*2010
Marketing metrics: The definitive guide to measuring marketing performance
PW Farris, N Bendle, P Pfeifer, D Reibstein
Pearson Education, 2010
10832010
Modeling customer relationships as Markov chains
PE Pfeifer, RL Carraway
Journal of interactive marketing 14 (2), 43-55, 2000
4652000
A three-stage iterative procedure for space-time modeling phillip
PE Pfeifer, SJ Deutrch
Technometrics 22 (1), 35-47, 1980
4221980
Customer lifetime value, customer profitability, and the treatment of acquisition spending
PE Pfeifer, ME Haskins, RM Conroy
Journal of managerial issues, 11-25, 2005
3292005
Marketing metrics: 50+ metrics every executive should master
PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein
Pearson Education, 2006
2572006
The airline discount fare allocation problem
PE Pfeifer
Decision Sciences 20 (1), 149-157, 1989
1871989
Identification and interpretation of first order space-time ARMA models
PE Pfeifer, SJ Deutsch
Technometrics 22 (3), 397-408, 1980
1701980
The optimal ratio of acquisition and retention costs
PE Pfeifer
Journal of Targeting, Measurement and Analysis for Marketing 13 (2), 179-188, 2005
1622005
Modeling the customer arrival process and comparing decision rules in perishable asset revenue management situations
LR Weatherford, SE Bodily, PE Pfeifer
Transportation Science 27 (3), 239-251, 1993
1101993
Are we overconfident in the belief that probability forecasters are overconfident?
PE Pfeifer
Organizational Behavior and Human Decision Processes 58 (2), 203-213, 1994
801994
The economic value of using advance booking of orders
LR Weatherford, PE Pfeifer
Omega 22 (1), 105-111, 1994
781994
Métricas de marketing
PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein
Bookman, 2007
672007
The elasticity of customer value to retention: The duration of a customer relationship
PE Pfeifer, PW Farris
Journal of Interactive Marketing 18 (2), 20-31, 2004
652004
Economic selection of the mean and upper limit for a canning problem with limited capacity
RL Schmidt, PE Pfeifer
Journal of Quality Technology 23 (4), 312-317, 1991
631991
Non-parametric estimation of mean customer lifetime value
PE Pfeifer, H Bang
Journal of Interactive Marketing 19 (4), 48-66, 2005
622005
Overbooking decision rules
SE Bodily, PE Pfeifer
Omega 20 (1), 129-133, 1992
581992
Marketing metrics: The manager's guide to measuring marketing performance
P Farris, N Bendle, P Pfeifer, D Reibstein
FT Press, 2015
532015
A test of space‐time arma modelling and forecasting of hotel data
PE Pfeifer, SE Bodily
Journal of Forecasting 9 (3), 255-272, 1990
531990
A STARIMA model-building procedure with application to description and regional forecasting
PE Pfeifer, SJ Deutsch
Transactions of the Institute of British Geographers, 330-349, 1980
521980
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Articles 1–20