| Marketing metrics: The definitive guide to measuring marketing performance PW Farris, N Bendle, P Pfeifer, D Reibstein Pearson Education, 2010 | 1758* | 2010 |
| Marketing metrics: The definitive guide to measuring marketing performance PW Farris, N Bendle, P Pfeifer, D Reibstein Pearson Education, 2010 | 1338 | 2010 |
| Modeling customer relationships as Markov chains PE Pfeifer, RL Carraway Journal of interactive marketing 14 (2), 43-55, 2000 | 556 | 2000 |
| A three-stage iterative procedure for space-time modeling phillip PE Pfeifer, SJ Deutrch Technometrics 22 (1), 35-47, 1980 | 527 | 1980 |
| Marketing metrics PW Farris Pearson Education India, 2016 | 436 | 2016 |
| Customer lifetime value, customer profitability, and the treatment of acquisition spending PE Pfeifer, ME Haskins, RM Conroy Journal of managerial issues, 11-25, 2005 | 429 | 2005 |
| The optimal ratio of acquisition and retention costs PE Pfeifer Journal of targeting, measurement and analysis for marketing 13, 179-188, 2005 | 255 | 2005 |
| The airline discount fare allocation problem PE Pfeifer Decision Sciences 20 (1), 149-157, 1989 | 211 | 1989 |
| Identification and interpretation of first order space-time ARMA models PE Pfeifer, SJ Deutsch Technometrics 22 (3), 397-408, 1980 | 204 | 1980 |
| Modeling the customer arrival process and comparing decision rules in perishable asset revenue management situations LR Weatherford, SE Bodily, PE Pfeifer Transportation Science 27 (3), 239-251, 1993 | 124 | 1993 |
| Marketing Metrics The Manager’s Guide to Measuring Marketing Performance NT Bendle, PW Farris, PE Pfeifer, DJ Reibstein Pearson Education Limited, 2016 | 110 | 2016 |
| Are we overconfident in the belief that probability forecasters are overconfident? PE Pfeifer Organizational Behavior and Human Decision Processes 58 (2), 203-213, 1994 | 101 | 1994 |
| Métricas de marketing PW Farris, NT Bendle, PE Pfeifer, DJ Reibstein Bookman, 2007 | 91 | 2007 |
| The elasticity of customer value to retention: The duration of a customer relationship PE Pfeifer, PW Farris Journal of Interactive Marketing 18 (2), 20-31, 2004 | 85 | 2004 |
| The economic value of using advance booking of orders LR Weatherford, PE Pfeifer Omega 22 (1), 105-111, 1994 | 83 | 1994 |
| A STARIMA model-building procedure with application to description and regional forecasting PE Pfeifer, SJ Deutsch Transactions of the Institute of British Geographers, 330-349, 1980 | 83 | 1980 |
| A STARIMA model-building procedure with application to description and regional forecasting PE Pfeifer, SJ Deutsch Transactions of the Institute of British Geographers, 330-349, 1980 | 83 | 1980 |
| Space-time ARMA modeling with contemporaneously correlated innovations SJ Deutsch, PE Pfeifer Technometrics 23 (4), 401-409, 1981 | 73 | 1981 |
| Marketing metrics: The manager's guide to measuring marketing performance P Farris, N Bendle, PE Pfeifer, D Reibstein FT Press, 2015 | 71 | 2015 |
| Overbooking decision rules SE Bodily, PE Pfeifer Omega 20 (1), 129-133, 1992 | 69 | 1992 |
