Timothy Gilbride
Timothy Gilbride
Affiliation inconnue
Adresse e-mail validée de nd.edu
Titre
Citée par
Citée par
Année
A choice model with conjunctive, disjunctive, and compensatory screening rules
TJ Gilbride, GM Allenby
Marketing Science 23 (3), 391-406, 2004
5372004
Modelling attribute non-attendance in choice experiments for rural landscape valuation
R Scarpa, TJ Gilbride, D Campbell, DA Hensher
European review of agricultural economics 36 (2), 151-174, 2009
3772009
Estimating heterogeneous EBA and economic screening rule choice models
TJ Gilbride, GM Allenby
Marketing Science 25 (5), 494-509, 2006
1032006
The role of within-trip dynamics in unplanned versus planned purchase behavior
TJ Gilbride, JJ Inman, KM Stilley
Journal of Marketing 79 (3), 57-73, 2015
692015
Models for heterogeneous variable selection
TJ Gilbride, GM Allenby, JD Brazell
Journal of Marketing Research 43 (3), 420-430, 2006
662006
Marketing healthful eating to children: the effectiveness of incentives, pledges, and competitions
S Raju, P Rajagopal, TJ Gilbride
Journal of Marketing 74 (3), 93-106, 2010
632010
Framing effects in mixed price bundling
TJ Gilbride, JP Guiltinan, JE Urbany
Marketing Letters 19 (2), 125-139, 2008
612008
Market share constraints and the loss function in choice-based conjoint analysis
TJ Gilbride, PJ Lenk, JD Brazell
Marketing Science 27 (6), 995-1011, 2008
482008
From browsing to buying and beyond: The needs-adaptive shopper journey model
L Lee, JJ Inman, JJ Argo, T Böttger, U Dholakia, T Gilbride, K Van Ittersum, ...
Journal of the Association for Consumer Research 3 (3), 277-293, 2018
392018
Posterior predictive model checking: An application to multivariate normal heterogeneity
TJ Gilbride, PJ Lenk
Journal of Marketing Research 47 (5), 896-909, 2010
282010
Modeling simultaneity in survey data
TJ Gilbride, S Yang, GM Allenby
Quantitative Marketing and Economics 3 (4), 311-335, 2005
202005
Testing models of strategic behavior characterized by conditional likelihoods
T Otter, TJ Gilbride, GM Allenby
Marketing Science 30 (4), 686-701, 2011
192011
What determines unplanned purchases?: A model including shopper purchase history and within-trip dynamics
TJ Gilbride, JJ Inman, KM Stilley
Wharton School– University of Pennsylvania, 2013
122013
Evaluating the effectiveness of marketing expenditures
LJ Kao, CC Chiu, TJ Gilbride, T Otter, GM Allenby
Working Paper, Ohio State University, Fisher College of Business, 2005
92005
A model for inferring market preferences from online retail product information matrices
TJ Gilbride, IS Currim, O Mintz, S Siddarth
Journal of Retailing 92 (4), 470-485, 2016
82016
The right metrics for marketing-mix decisions
O Mintz, TJ Gilbride, P Lenk, IS Currim
International Journal of Research in Marketing 38 (1), 32-49, 2021
72021
Metric Effectiveness and Use in Marketing-Mix Decisions: Correcting for Endogenous Selection Effects and Ex-Ante Expectations
O Mintz, TJ Gilbride, IS Currim, P Lenk
Working paper, 2016
52016
Evaluating the effectiveness of marketing expenditures
T Otter, LJ Kao, CC Chiu, TJ Gilbride, GM Allenby
Working Paper, Ohio State University, 2008
42008
Avoiding IIA meltdown: Choice modeling with many alternatives
G Allenby, J Brazell, T Gilbride, T Otter
Proceedings of the Sawtooth Conference 2004, 209-218, 2005
32005
Modeling Response Endogeneity in Survey Data
TJ Gilbride, S Yang, GM Allenby
Working Paper, Ohio State University, 2003
32003
Le système ne peut pas réaliser cette opération maintenant. Veuillez réessayer plus tard.
Articles 1–20