Renaud Legoux
Renaud Legoux
Verified email at hec.ca
TitleCited byYear
When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance
Y Grégoire, TM Tripp, R Legoux
Journal of marketing 73 (6), 18-32, 2009
5832009
Financing creativity: Crowdfunding as a new approach for theatre projects.
B Boeuf, J Darveau, R Legoux
International Journal of Arts Management 16 (3), 2014
922014
Product life‐cycle management and distributor contribution to new product development
M Restuccia, U de Brentani, R Legoux, JF Ouellet
Journal of Product Innovation Management 33 (1), 69-89, 2016
272016
Consumer perceptions of promotional offers in the performing arts: an experimental approach
A d'Astous, R Legoux, F Colbert
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2004
232004
The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen?
R Legoux, D Larocque, S Laporte, S Belmati, T Boquet
International Journal of Research in Marketing 33 (2), 357-374, 2016
222016
When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers
FA Carrillat, DM Ladik, R Legoux
Marketing Letters 22 (3), 283-296, 2011
212011
Ground zero: a contested market
JS Marcoux, R Legoux
Consumption Markets & Culture 8 (3), 241-259, 2005
212005
Smartphone withdrawal creates stress: A moderated mediation model of nomophobia, social threat, and phone withdrawal context
S Tams, R Legoux, PM Leger
Computers in Human Behavior 81, 1-9, 2018
202018
Service crisis recovery and firm performance: Insights from information breach announcements
S Rasoulian, Y Grégoire, R Legoux, S Sénécal
Journal of the Academy of Marketing Science 45 (6), 789-806, 2017
182017
The effectiveness of warning labels for consumers: a meta-analytic investigation into their underlying process and contingencies
M Purmehdi, R Legoux, F Carrillat, S Senecal
Journal of Public Policy & Marketing 36 (1), 36-53, 2017
172017
Confirmation biases in the financial analysis of IT investments
R Legoux, PM Leger, J Robert, M Boyer
Journal of the Association for Information Systems 15 (1), 33, 2014
102014
What do online complainers want? An examination of the justice motivations and the moral implications of vigilante and reparation schemas
Y Grégoire, R Legoux, TM Tripp, ML Radanielina-Hita, J Joireman, ...
Journal of Business Ethics 160 (1), 167-188, 2019
92019
Debates and assumptions about motion picture performance: a meta-analysis
FA Carrillat, R Legoux, AL Hadida
Journal of the Academy of Marketing Science 46 (2), 273-299, 2018
82018
When Your Best Customers Become Your Worst Enemies: Does Time Really Heal all Wounds?
Y Grégoire, TM Tripp, R Legoux
GfK Marketing Intelligence Review 3 (1), 26-35, 2011
62011
Gestion du marketing
J Brunet, S Taboubi, F Colbert, R Legoux, JL Geha, S Laporte, B Lussier
Chenelière éducation, 2017
52017
Microfinance in Latin America and the Caribbean: the influence of territory on female repayment performance in a polarized region
D Antonio Bittencourt Marconatto, L Barin Cruz, R Legoux, ...
Management Decision 51 (8), 1596-1612, 2013
52013
Customer revenge and avoidance over time: Insights about a longitudinal “love becomes hate” effect
Y Grégoire, TM Tripp, R Legoux
Journal of Marketing 73, 18-32, 2009
52009
Controlled and uncontrolled buzz as a marketing strategy in the film industry: The effectiveness of the junkets
J Brunet, R Legoux, S Najar
Cultural Production in a Global Context: the Worldwide Film Industries, 13, 2008
52008
The effects of time on customer revenge and avoidance: An examination in online public complaining contexts
Y Gregoire, T Tripp, R Legoux
ACR North American Advances, 2009
42009
L'utilisation de la promotion des ventes dans le contexte des arts de la scène
A d’Astous, R Legoux, F Colbert
Gestion 30 (1), 71-77, 2005
32005
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Articles 1–20