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Renaud Legoux
Renaud Legoux
Verified email at hec.ca
Title
Cited by
Cited by
Year
When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance
Y Grégoire, TM Tripp, R Legoux
Journal of marketing 73 (6), 18-32, 2009
9392009
Financing creativity: Crowdfunding as a new approach for theatre projects
B Boeuf, J Darveau, R Legoux
March, 2014
1892014
Smartphone withdrawal creates stress: A moderated mediation model of nomophobia, social threat, and phone withdrawal context
S Tams, R Legoux, PM Léger
Computers in Human Behavior 81, 1-9, 2018
1162018
Service crisis recovery and firm performance: Insights from information breach announcements
S Rasoulian, Y Grégoire, R Legoux, S Sénécal
Journal of the Academy of Marketing Science 45 (6), 789-806, 2017
472017
The effectiveness of warning labels for consumers: a meta-analytic investigation into their underlying process and contingencies
M Purmehdi, R Legoux, F Carrillat, S Senecal
Journal of Public Policy & Marketing 36 (1), 36-53, 2017
422017
The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen?
R Legoux, D Larocque, S Laporte, S Belmati, T Boquet
International Journal of Research in Marketing 33 (2), 357-374, 2016
412016
Debates and assumptions about motion picture performance: A meta-analysis
FA Carrillat, R Legoux, AL Hadida
Journal of the Academy of Marketing Science 46 (2), 273-299, 2018
392018
Product life‐cycle management and distributor contribution to new product development
M Restuccia, U de Brentani, R Legoux, JF Ouellet
Journal of Product Innovation Management 33 (1), 69-89, 2016
372016
When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers
FA Carrillat, DM Ladik, R Legoux
Marketing Letters 22 (3), 283-296, 2011
332011
Consumer perceptions of promotional offers in the performing arts: an experimental approach
A d'Astous, R Legoux, F Colbert
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2004
322004
Ground zero: a contested market
JS Marcoux, R Legoux
Consumption Markets & Culture 8 (3), 241-259, 2005
222005
Confirmation biases in the financial analysis of IT investments
R Legoux, PM Leger, J Robert, M Boyer
Journal of the Association for Information Systems 15 (1), 1, 2014
182014
What do online complainers want? An examination of the justice motivations and the moral implications of vigilante and reparation schemas
Y Grégoire, R Legoux, TM Tripp, ML Radanielina-Hita, J Joireman, ...
Journal of business ethics 160 (1), 167-188, 2019
162019
B2B relationships on the fast track: An empirical investigation into the outcomes of solution provision
M Restuccia, R Legoux
Industrial Marketing Management 76, 203-213, 2019
152019
Microfinance in Latin America and the Caribbean: the influence of territory on female repayment performance in a polarized region
DAB Marconatto, LB Cruz, R Legoux, DC Dantas
Management Decision, 2013
142013
Balancing the score: The financial impact of resource dependence on symphony orchestras
T McGrath, R Legoux, S Sénécal
Journal of Cultural Economics 41 (4), 421-439, 2017
112017
When your best customers become your worst enemies: does time really heal all wounds?
Y Grégoire, TM Tripp, R Legoux
NIM Marketing Intelligence Review 3 (1), 26, 2011
102011
Popular music festivals: An examination of the relationship between festival programs and attendee motivations
A Perron-Brault, F de Grandpré, R Legoux, DC Dantas
Tourism Management Perspectives 34, 100670, 2020
82020
Gestion du marketing
J Brunet, S Taboubi, F Colbert, R Legoux, JL Geha, S Laporte, B Lussier
Chenelière éducation, 2017
82017
Customer revenge and avoidance over time: Insights about a longitudinal “love becomes hate” effect
Y Grégoire, TM Tripp, R Legoux
Journal of Marketing 73, 18-32, 2009
72009
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