Renaud Legoux
Renaud Legoux
Verified email at hec.ca
Title
Cited by
Cited by
Year
When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance
Y Grégoire, TM Tripp, R Legoux
Journal of marketing 73 (6), 18-32, 2009
6862009
Financing creativity: Crowdfunding as a new approach for theatre projects.
B Boeuf, J Darveau, R Legoux
International Journal of Arts Management 16 (3), 2014
1202014
Smartphone withdrawal creates stress: A moderated mediation model of nomophobia, social threat, and phone withdrawal context
S Tams, R Legoux, PM Léger
Computers in Human Behavior 81, 1-9, 2018
502018
Product life‐cycle management and distributor contribution to new product development
M Restuccia, U de Brentani, R Legoux, JF Ouellet
Journal of Product Innovation Management 33 (1), 69-89, 2016
292016
The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen?
R Legoux, D Larocque, S Laporte, S Belmati, T Boquet
International Journal of Research in Marketing 33 (2), 357-374, 2016
272016
When the decision ball keeps rolling: An investigation of the Sisyphus effect among maximizing consumers
FA Carrillat, DM Ladik, R Legoux
Marketing Letters 22 (3), 283-296, 2011
252011
Consumer perceptions of promotional offers in the performing arts: an experimental approach
A d'Astous, R Legoux, F Colbert
Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de …, 2004
242004
Service crisis recovery and firm performance: insights from information breach announcements
S Rasoulian, Y Grégoire, R Legoux, S Sénécal
Journal of the Academy of Marketing Science 45 (6), 789-806, 2017
232017
Ground zero: a contested market
JS Marcoux, R Legoux
Consumption Markets & Culture 8 (3), 241-259, 2005
232005
The effectiveness of warning labels for consumers: a meta-analytic investigation into their underlying process and contingencies
M Purmehdi, R Legoux, F Carrillat, S Senecal
Journal of Public Policy & Marketing 36 (1), 36-53, 2017
212017
Debates and assumptions about motion picture performance: A meta-analysis
FA Carrillat, R Legoux, AL Hadida
Journal of the Academy of Marketing Science 46 (2), 273-299, 2018
152018
What do online complainers want? An examination of the justice motivations and the moral implications of vigilante and reparation schemas
Y Grégoire, R Legoux, TM Tripp, ML Radanielina-Hita, J Joireman, ...
Journal of business ethics 160 (1), 167-188, 2019
122019
Confirmation biases in the financial analysis of IT investments
R Legoux, PM Leger, J Robert, M Boyer
Journal of the Association for Information Systems 15 (1), 1, 2014
122014
When your best customers become your worst enemies: does time really heal all wounds?
Y Grégoire, TM Tripp, R Legoux
Marketing Intelligence Review 3 (1), 26-35, 2011
72011
Microfinance in Latin America and the Caribbean: The influence of territory on female repayment performance in a polarized region
DAB Marconatto, LB Cruz, R Legoux, DC Dantas
Management Decision 51 (8), 1596-1612, 2013
62013
Gestion du marketing
J Brunet, S Taboubi, F Colbert, R Legoux, JL Geha, S Laporte, B Lussier
Chenelière éducation, 2017
52017
Customer revenge and avoidance over time: Insights about a longitudinal “love becomes hate” effect
Y Grégoire, TM Tripp, R Legoux
Journal of Marketing 73, 18-32, 2009
52009
Controlled and uncontrolled buzz as a marketing strategy in the film industry: The effectiveness of the junkets
J Brunet, R Legoux, S Najar
Cultural Production in a Global Context: the Worldwide Film Industries, 13, 2008
52008
The effects of time on customer revenge and avoidance: An examination in online public complaining contexts
Y Gregoire, T Tripp, R Legoux
ACR North American Advances, 2009
42009
B2B relationships on the fast track: An empirical investigation into the outcomes of solution provision
M Restuccia, R Legoux
Industrial Marketing Management 76, 203-213, 2019
32019
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