The squander sequence: Understanding food waste at each stage of the consumer decision-making process LG Block, PA Keller, B Vallen, S Williamson, MM Birau, A Grinstein, ... Journal of Public Policy & Marketing 35 (2), 292-304, 2016 | 226 | 2016 |
It is easy to do the right thing: Avoiding the backfiring effects of advertisements that blame consumers for waste MM Birau, C Faure Journal of Business Research 87, 102-117, 2018 | 51 | 2018 |
Enabling and cultivating wiser consumption: The roles of marketing and public policy LK Ozanne, J Stornelli, MG Luchs, DG Mick, J Bayuk, M Birau, S Chugani, ... Journal of Public Policy & Marketing 40 (2), 226-244, 2021 | 32 | 2021 |
Watching easy sports makes me eat more COC Werle, MM Birau, JD Lasaleta Food quality and preference 60, 132-137, 2017 | 5 | 2017 |
How Communications that Portray Unhealthy Food Consumption Reduce Food Intake Among Dieters MM Birau, D Hildebrand, COC Werle Journal of Public Policy & Marketing, 2022 | 4 | 2022 |
What Are You Willing to Pay for Ugly Produce? A Contingent Valuation Model to Estimate Price Premiums and Discounts for Misshapen Produce MM Birau, C Faure, J Schleich, X Gassmann Marketing & Public Policy Conference, 19-20, 2018 | | 2018 |
Gaspillage alimentaire, une approche du comportement du consommateur M Birau Université Grenoble Alpes (ComUE), 2017 | | 2017 |
Trust yourself not to waste: a self-confidence mechanism to explain the backfiring effects of descriptive norms with application on food waste MM Birau, C Faure Marketing & Public Policy Conference, 2016 | | 2016 |
Self-Efficacy Mechanism to Explain the Backlash Effects of Negatively Framed Descriptive Norms C Birau, Mia M., Faure American Psychological Association - Annual Convention, 2014 | | 2014 |
Simply Watching Sports’ Advertisements Makes Me Eat More COC Werle, M Birau ACR North American Advances, 2014 | | 2014 |
Ironic Effects of Food Commercials: When More Food-Related Mental Images Make You Eat Less COC Werle, M Birau, J Coelho ACR North American Advances, 2012 | | 2012 |