| Corporate brand image, satisfaction and store loyalty: A study of the store as a brand, store brands and manufacturer brands R Martenson International journal of retail & distribution management 35 (7), 544-555, 2007 | 854 | 2007 |
| Is standardisation of marketing feasible in culture‐bound industries? A European case study R Martenson International Marketing Review 4 (3), 7-17, 1987 | 156 | 1987 |
| Consumer choice criteria in retail bank selection R Martenson International Journal of Bank Marketing 3 (2), 64-74, 1985 | 143 | 1985 |
| Marknadskommunikation: kunden, varumärket, lönsamheten R Mårtenson Studentlitteratur, 2009 | 106 | 2009 |
| Advertising strategies and information content in American and Swedish advertising: A comparative content analysis in cross-cultural copy research R Martenson International Journal of Advertising 6 (2), 133-144, 1987 | 106 | 1987 |
| Marknadskommunikation R Mårtenson Studentlitteratur, 1994 | 78 | 1994 |
| Innovations in multinational retailing: IKEA on the Swedish, Swiss, German, and Austrian furniture markets R Mårtenson | 76 | 1981 |
| How financial advisors affect behavioral loyalty R Martenson International Journal of Bank Marketing 26 (2), 119-147, 2008 | 74 | 2008 |
| Are men better investors than women? Gender differences in mutual fund and pension investments R Martenson Journal of financial services marketing 13, 72-81, 2008 | 58 | 2008 |
| When is green a purchase motive? Different answers from different selves R Martenson International journal of retail & distribution management 46 (1), 21-33, 2018 | 46 | 2018 |
| Corporate brand image, satisfaction and store loyalty C Dennis, T King, R Martenson International Journal of Retail & Distribution Management 35 (7), 544-555, 2007 | 46 | 2007 |
| Success in complex decision contexts: The impact of consumer knowledge, involvement, and risk willingness on return on investments in mutual funds and stocks R Martenson The International Review of Retail, Distribution and Consumer Research 15 (4 …, 2005 | 38 | 2005 |
| Curiosity motivated vacation destination choice in a reward and variety-seeking perspective R Martenson Journal of Retailing and Consumer Services 41, 70-78, 2018 | 35 | 2018 |
| Cross-cultural similarities and differences in multinational retailing R Martenson Transnational retailing, 21-31, 1988 | 30 | 1988 |
| Affärsrelationer i Europa: Personliga relationer med medarbetare och kunder i olika kulturer R Mårtensson Studentlitteratur, 1998 | 27 | 1998 |
| International advertising in cross-cultural environments R Martenson The Global Business, 177-188, 2022 | 18 | 2022 |
| Review of "Structural Equation Modeling with AMOS: Basic Concepts, Applications and Programming" JE Gustafsson, R Martenson Contemporary Psychology 47 (4), 2002 | 18* | 2002 |
| Varumärket: Strategi och juridik R Mårtenson, M Ateva, CA Svensson Studentlitteratur, 2013 | 12 | 2013 |
| Beslutsunderlag i marknadskommunikation R Mårtenson Studentlitteratur, 1991 | 11 | 1991 |
| Cross cultural analysis in global marketing: a European case R Martenson Marketing in the 1990s and Beyond, Proceedings of the Second World Marketing …, 1985 | 9 | 1985 |
