Suivre
Dr Athina Nella
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Année
Segmenting wine tourists on the basis of involvement with wine
A Nella, E Christou
Journal of Travel & Tourism Marketing 31 (7), 783-798, 2014
1412014
Extending tourism marketing: Implications for targeting the senior tourists' segment
A Nella, E Christou
Journal of Tourism, Heritage & Services Marketing 2 (1), 36-42, 2016
902016
Linking service quality at the cellar door with brand equity building
A Nella, E Christou
Journal of Hospitality Marketing & Management 23 (7), 699-721, 2014
732014
Web 2.0 and pricing transparency in hotel services
E Christou, A Nella
Social media in travel, tourism and hospitality, 133-148, 2016
532016
A review of wine tourism research from 1995 to 2010: Analysis of 110 contributions
E Christou, A Nella
Journal of Hospitality & Tourism 8 (1), 112-123, 2010
532010
Web 2.0 and Networks in Wine Tourism: The Case Studies of www. greatwinecapitals. com and www. wineandhospitalitynetwork. com
E Christou, A Nella
Social Media in Travel, Tourism and Hospitality, 11-24, 2016
492016
Market segmentation for wine tourism: Identifying sub-groups of winery visitors
A Nella, E Christou
European Journal of Tourism Research 29, 2903-2903, 2021
462021
Proposing an alternative service quality measurement scale for wine tourism experiences. EuroChrie 2010
E Christou, A Nella
Conference Proceedings, October, 25-28, 2010
342010
Investigating differences between domestic and international winery visitors in Greece
A Nella, E Christou, C Lymperopoulos, M Sigala
Proceedings of the 2nd International Conference on “Advances in Hospitality …, 2012
32*2012
Investigating the effects of consumer experience tourism on brand equity and market outcomes: an application in the wine industry
A Nella, E Christou
272010
Challenging the niche classification of wine tourism
E Christou, A Nella
Book of abstracts, Atlas Tourism Conference, Limassol-Cyprus, 2010
62010
A Review of Destination Personality Literature: Focus on Articles Published in the Last Decade (2013–2022)
A Nella
International Conference of the International Association of Cultural and …, 2022
12022
Proposing a typology for the Greek wine tourism market
Α Nella
Conference Proceedings, 2nd Advances in Hospitality and Tourism Marketing …, 2012
12012
Destination Brand Personality at the Spotlight
A Nella
Global Developments in Nation Branding and Promotion: Theoretical and …, 2023
2023
Destination personality as a key branding asset: preliminary evidence for a popular Greek destination (Milos island)
A Nella, A., Tzoumpa
International Conference on Business & Economics of the Hellenic Open …, 2022
2022
How is tourism behavior being shaped after two years of pandemic? Evidence from Greece
A Nella, M Tsaketa
International Conference on Business & Economics of the Hellenic Open …, 2022
2022
Internal marketing in 4* and 5* hotels during the pandemic: an under-exploited opportunity for Continuing Professional Development?
C Astyrakaki, A Nella
9TH International Conference on Contemporary Marketing Issues, 144, 2021
2021
Wine Tourism in the Region of Central Macedonia: Perceptions of Wine Consumers and Winery Owners
A Nella, I Chatzigiaktsidis
Tourman 2021 book of abstracts, International Hellenic University, 2021
2021
Tourism exhibitions in the pandemic era: state of play and initial valuation of their transformation to virtual and hybrid events
A Nella
9th International Conference on Contemporary Marketing Issues, 304-308, 2021
2021
Internal marketing in 4* and 5* hotels during the pandemic: an under-exploited opportunity for Continuing Professional Development?
C Astyrakaki, A Nella
9th International Conference on Contemporary Marketing Issues, 144-148, 2021
2021
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