Eileen Fischer

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Marie-Agnes ParmentierProfessor of Marketing, HEC MontréalAdresse e-mail validée de hec.ca
Cele OtnesUniversity of Illinois Adresse e-mail validée de illinois.edu
Daiane ScarabotoProfessor of MarketingAdresse e-mail validée de unimelb.edu.au
Andrew N. SmithAssociate Professor of Marketing, Suffolk UniversityAdresse e-mail validée de suffolk.edu
Pierre-Yann DolbecAssociate professorAdresse e-mail validée de concordia.ca
Russell BelkYork UniversityAdresse e-mail validée de schulich.yorku.ca
Linda Tuncay ZayerLoyola University ChicagoAdresse e-mail validée de luc.edu
Kelley J. MainAsper School of BusinessAdresse e-mail validée de umanitoba.ca
Douglas CummingDeSantis Distinguished Professor, College of Business, Florida Atlantic UniversityAdresse e-mail validée de fau.edu
Gita JoharColumbia UniversityAdresse e-mail validée de columbia.edu
Markus GieslerProfessor of Marketing, York University, Schulich School of BusinessAdresse e-mail validée de schulich.yorku.ca
Ahir GopaldasAssociate Professor of Marketing, Fordham UniversityAdresse e-mail validée de fordham.edu
John F. Sherry, Jr.Herrick Professor of Marketing Emeritus, Univ Notre DameAdresse e-mail validée de nd.edu
Vicki MorwitzColumbia Business School, Columbia UniversityAdresse e-mail validée de columbia.edu
Darren DahlProfessor of Marketing, University of British ColumbiaAdresse e-mail validée de sauder.ubc.ca
Justin Tan (谭劲松)Newmont Endowed Chair in Strategy, Schulich School of Business, York UniversityAdresse e-mail validée de schulich.yorku.ca
Phillip PhanJohns Hopkins UniversityAdresse e-mail validée de jhu.edu
Rodrigo B. CastilhosAssociate Professor of Marketing, Skema, FranceAdresse e-mail validée de skema.edu
Julie OzanneUniversity of MelbourneAdresse e-mail validée de unimelb.edu.au
Robert V. KozinetsProfessor, University of Southern CaliforniaAdresse e-mail validée de usc.edu

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Eileen Fischer

York University

Adresse e-mail validée de schulich.yorku.ca

branding reputation building market dynamics consumer culture


Titre Trier par citations Trier par année Trier par titre	Citée par Citée par	Année
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? AN Smith, E Fischer, C Yongjian Journal of interactive marketing 26 (2), 102-113, 2012	1947	2012
The influence of the management team's international experience on the internationalization behaviors of SMEs AR Reuber, E Fischer Journal of international business studies 28, 807-825, 1997	1908	1997
A theoretical overview and extension of research on sex, gender, and entrepreneurship EM Fischer, AR Reuber, LS Dyke Journal of business venturing 8 (2), 151-168, 1993	1700	1993
Social interaction via new social media:(How) can interactions on Twitter affect effectual thinking and behavior? E Fischer, AR Reuber Journal of business venturing 26 (1), 1-18, 2011	1405	2011
More than a labor of love: Gender roles and Christmas gift shopping E Fischer, SJ Arnold Journal of consumer research 17 (3), 333-345, 1990	1124	1990
Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets D Scaraboto, E Fischer Journal of Consumer Research 39 (6), 1234-1257, 2013	941	2013
Hermeneutics and consumer research SJ Arnold, E Fischer Journal of consumer research 21 (1), 55-70, 1994	837	1994
Qualitative consumer and marketing research RW Belk SAGE Publications Ltd, 2012	803	2012
Feminist thought: Implications for consumer research JM Bristor, E Fischer Journal of consumer research 19 (4), 518-536, 1993	569	1993
Sex, gender identity, gender role attitudes, and consumer behavior E Fischer, SJ Arnold Psychology & Marketing 11 (2), 163-182, 1994	554	1994
Understanding the consequences of founders' experience AR Reuber, E Fischer Journal of Small Business Management 37 (2), 30, 1999	534	1999
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing ML Wei, E Fischer, KJ Main Journal of Public Policy & Marketing 27 (1), 34-44, 2008	525	2008
Refashioning a field? Connected consumers and institutional dynamics in markets PY Dolbec, E Fischer Journal of Consumer Research 41 (6), 1447-1468, 2015	460	2015
The good, the bad, and the unfamiliar: The challenges of reputation formation facing new firms E Fischer, R Reuber Entrepreneurship theory and practice 31 (1), 53-75, 2007	433	2007
Support for rapid‐growth firms: a comparison of the views of founders, government policymakers, and private sector resource providers E Fischer, AR Reuber Journal of small business management 41 (4), 346-365, 2003	425	2003
An inter-industry examination of the impact of owner experience on firm performance LS Dyke, EM Fischer, AR Reuber Journal of small business management 30 (4), 72, 1992	401	1992
International entrepreneurship in internet-enabled markets AR Reuber, E Fischer Journal of Business venturing 26 (6), 660-679, 2011	358	2011
Things fall apart: The dynamics of brand audience dissipation MA Parmentier, E Fischer Journal of Consumer Research 41 (5), 1228-1251, 2015	311	2015
Positioning person brands in established organizational fields MA Parmentier, E Fischer, AR Reuber Journal of the academy of marketing science 41, 373-387, 2013	294	2013
Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter E Fischer, AR Reuber Journal of Business Venturing 29 (4), 565-583, 2014	287	2014

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