Suivre
Satu Nätti
Satu Nätti
Professor, Marketing, University of Oulu Business School
Adresse e-mail validée de oulu.fi
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Année
Value co-creation practices and capabilities: Sustained purposeful engagement across B2B systems
J Marcos-Cuevas, S Nätti, T Palo, J Baumann
Industrial marketing management 56, 97-107, 2016
2382016
Brand building in software SMEs: an empirical study
J Ojasalo, S Nätti, R Olkkonen
Journal of Product & Brand Management 17 (2), 92-107, 2008
2022008
Orchestrator types, roles and capabilities–A framework for innovation networks
P Hurmelinna-Laukkanen, S Nätti
Industrial marketing management 74, 65-78, 2018
1422018
The intermediator role in value co-creation within a triadic business service relationship
S Nätti, S Pekkarinen, A Hartikka, T Holappa
Industrial Marketing Management 43 (6), 977-984, 2014
1292014
Coordination in innovation‐generating business networks–the case of Finnish Mobile TV development
P Ritala, P Hurmelinna‐Laukkanen, S Nätti
Journal of Business & Industrial Marketing 27 (4), 324-334, 2012
1092012
Customer knowledge transfer and key account management in professional service organizations
S Nätti, A Halinen, N Hanttu
International Journal of Service Industry Management 17 (4), 304-319, 2006
1032006
Absorptive capacity and network orchestration in innovation communities–promoting service innovation
S Nätti, P Hurmelinna-Laukkanen, WJ Johnston
Journal of Business & Industrial Marketing 29 (2), 173-184, 2014
842014
Loose coupling as an inhibitor of internal customer knowledge transfer: findings from an empirical study in B‐to‐B professional services
S Nätti, J Ojasalo
Journal of Business & Industrial Marketing 23 (3), 213-223, 2008
712008
Implementing key account management: Intraorganizational practices and associated dilemmas
J Marcos-Cuevas, S Nätti, T Palo, LJ Ryals
Industrial Marketing Management 43 (7), 1216-1224, 2014
682014
Orchestration roles to facilitate networked innovation in a healthcare ecosystem
M Pikkarainen, M Ervasti, P Hurmelinna-Laukkanen, S Nätti
Carleton University, 2017
662017
Obstacles to upgrading customer value‐in‐use in retail banking
I Lähteenmäki, S Nätti
International Journal of Bank Marketing 31 (5), 334-347, 2013
542013
Digitalization-enabled evolution of customer value creation: An executive view in financial services
I Lähteenmäki, S Nätti, S Saraniemi
Journal of business research 146, 504-517, 2022
432022
Key account management in business-to-business expert organisations: an exploratory study on the implementation process
S Nätti, T Palo
The Service Industries Journal 32 (11), 1837-1852, 2012
432012
What prevents effective utilisation of customer knowledge in professional B-to-B services? An empirical study
S Nätti, J Ojasalo
The Service Industries Journal 28 (9), 1199-1213, 2008
402008
Orchestrating for lead user involvement in innovation networks
P Hurmelinna-Laukkanen, S Nätti, M Pikkarainen
Technovation 108, 102326, 2021
382021
Branding activities of a micro industrial services company
J Sandbacka, S Nätti, J Tähtinen
Journal of Services Marketing 27 (2), 166-177, 2013
382013
Orchestrating innovation networks: Alignment and orchestration profile approach
P Hurmelinna-Laukkanen, K Möller, S Nätti
Journal of Business Research 140, 170-188, 2022
362022
Network orchestration for knowledge mobility: the case of an international innovation community
P Hurmelinna-Laukkanen, S Nätti
jbm-Journal of Business Market Management 5 (4), 244-264, 2012
362012
Formation of strategic networks under high uncertainty of a megaproject
A Jussila, T Mainela, S Nätti
Journal of Business & Industrial Marketing 31 (5), 575-586, 2016
332016
The influence of internal communities of practice on customer perceived value in professional service relationships
S Nätti, J Still
The Service Industries Journal 27 (7), 893-905, 2007
292007
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