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Sridhar Balasubramanian
Sridhar Balasubramanian
Verified email at unc.edu - Homepage
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Cited by
Year
Exploring the implications of the Internet for consumer marketing
RA Peterson, S Balasubramanian, BJ Bronnenberg
Journal of the Academy of Marketing science 25 (4), 329-346, 1997
24251997
Exploring the implications of the Internet for consumer marketing
S Balasubramanian, BJ Bronnenberg, RA Peterson
Journal of the Academy of Marketing Science 25 (4), 329-346, 1997
2425*1997
Exploring the implications of m-commerce for markets and marketing
S Balasubramanian, RA Peterson, SL Jarvenpaa
Journal of the academy of Marketing Science 30 (4), 348-361, 2002
10832002
An analysis of e-business adoption and its impact on business performance
F Wu, V Mahajan, S Balasubramanian
Journal of the Academy of Marketing Science 31 (4), 425-447, 2003
8142003
An Analysis of E-Business Adoption and Its Impact on Business Performance
S Balasubramanian, F Wu
Available at SSRN 401241, 2003
814*2003
Mail versus mall: A strategic analysis of competition between direct marketers and conventional retailers
S Balasubramanian
Marketing Science 17 (3), 181-195, 1998
7801998
The economic leverage of the virtual community
VM Sridhar Balasubramanian
International journal of electronic commerce 5 (3), 103-138, 2001
7632001
Mobile marketing: a synthesis and prognosis
V Shankar, S Balasubramanian
Journal of Interactive Marketing 23 (2), 118-129, 2009
7552009
Consumers in a multichannel environment: Product utility, process utility, and channel choice
S Balasubramanian, R Raghunathan, V Mahajan
Journal of interactive marketing 19 (2), 12-30, 2005
6642005
How motivation, opportunity, and ability drive knowledge sharing: The constraining-factor model
E Siemsen, AV Roth, S Balasubramanian
Journal of Operations Management 26 (3), 426-445, 2008
6472008
Creating growth with services
M Sawhney, S Balasubramanian, VV Krishnan
MIT Sloan Management Review 45 (2), 34-44, 2003
6202003
Customer satisfaction in virtual environments: A study of online investing
S Balasubramanian, P Konana, NM Menon
Management Science 49 (7), 871-889, 2003
5842003
The influence of psychological safety and confidence in knowledge on employee knowledge sharing
E Siemsen, AV Roth, S Balasubramanian, G Anand
Manufacturing & Service Operations Management 11 (3), 429-447, 2009
3512009
Incentives that induce task-related effort, helping, and knowledge sharing in workgroups
E Siemsen, S Balasubramanian, AV Roth
Management Science 53 (10), 1533-1550, 2007
3372007
Mixing behavior in cross-country diffusion
WP Putsis Jr, S Balasubramanian, EH Kaplan, SK Sen
Marketing Science 16 (4), 354-369, 1997
2371997
A matter of balance: Specialization, task variety, and individual learning in a software maintenance environment
S Narayanan, S Balasubramanian, JM Swaminathan
Management Science 55 (11), 1861-1876, 2009
2152009
The social–economic–psychological model of technology adoption and usage: an application to online investing
P Konana, S Balasubramanian
Decision Support Systems 39 (3), 505-524, 2005
2072005
Retailing in the 21st century: reflections and prologue to research
RA Peterson, S Balasubramanian
Journal of retailing 78 (1), 9-16, 2002
1912002
When is a preannounced new product likely to be delayed?
Y Wu, S Balasubramanian, V Mahajan
Journal of Marketing 68 (2), 101-113, 2004
1612004
When not all conflict is bad: Manufacturing-marketing conflict and strategic incentive design
S Balasubramanian, P Bhardwaj
Management Science 50 (4), 489-502, 2004
1452004
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