Suivre
Yigang Pan
Yigang Pan
Adresse e-mail validée de yorku.ca
Titre
Citée par
Citée par
Année
The hierarchical model of market entry modes
Y Pan, DK Tse
Journal of international business studies 31, 535-554, 2000
12552000
High‐versus low‐context culture: A comparison of Chinese, Korean, and American cultures
D Kim, Y Pan, HS Park
Psychology & Marketing 15 (6), 507-521, 1998
7621998
How MNCs choose entry modes and form alliances: The China experience
DK Tse, Y Pan, KY Au
Journal of international business studies 28, 779-805, 1997
5321997
Influences on foreign equity ownership level in joint ventures in China
Y Pan
Journal of International Business Studies 27, 1-26, 1996
4931996
The effect of regulative and normative distances on MNE ownership and expatriate strategies
D Xu, Y Pan, PW Beamish
MIR: Management international review, 285-307, 2004
4692004
The impact of order and mode of market entry on profitability and market share
Y Pan, S Li, DK Tse
Journal of International Business Studies 30, 81-103, 1999
4321999
Financial performance and survival of multinational corporations in China
Y Pan, PSK Chi
Strategic Management Journal 20 (4), 359-374, 1999
4181999
Language and consumer memory: The impact of linguistic differences between Chinese and English
BH Schmitt, Y Pan, NT Tavassoli
Journal of consumer research 21 (3), 419-431, 1994
3951994
Managing corporate and brand identities in the Asia-Pacific region
BH Schmitt, Y Pan
California Management Review 36 (4), 32-48, 1994
3511994
Timing of entry in international market: An empirical study of US Fortune 500 firms in China
V Gaba, Y Pan, GR Ungson
Journal of international business studies 33, 39-55, 2002
2672002
Context effects, new brand entry, and consideration sets
DR Lehmann, Y Pan
Journal of Marketing Research 31 (3), 364-374, 1994
2531994
Firms’ FDI ownership: The influence of government ownership and legislative connections
Y Pan, L Teng, AB Supapol, X Lu, D Huang, Z Wang
Journal of International Business Studies 45, 1029-1043, 2014
1962014
Language and brand attitudes: Impact of script and sound matching in Chinese and English
Y Pan, B Schmitt
Journal of consumer psychology 5 (3), 263-277, 1996
1841996
The influence of new brand entry on subjective brand judgments
Y Pan, DR Lehmann
Journal of Consumer Research 20 (1), 76-86, 1993
1691993
Equity ownership in international joint ventures: The impact of source country factors
Y Pan
Journal of International Business Studies 33, 375-384, 2002
1502002
The pace of MNEs’ sequential entries: Cumulative entry experience and the dynamic process
GY Gao, Y Pan
Journal of International Business Studies 41, 1572-1580, 2010
1352010
The inflow of foreign direct investment to China: the impact of country-specific factors
Y Pan
Journal of Business research 56 (10), 829-833, 2003
1342003
Cooperative strategies between foreign firms in an overseas country
Y Pan, DK Tse
Journal of International Business Studies 27, 929-946, 1996
1171996
Performance of domestic and foreign-invested enterprises in China
D Xu, Y Pan, C Wu, B Yim
Journal of World Business 41 (3), 261-274, 2006
1152006
The formation of Japanese and US equity joint ventures in China
Y Pan
Strategic Management Journal 18 (3), 247-254, 1997
1101997
Le système ne peut pas réaliser cette opération maintenant. Veuillez réessayer plus tard.
Articles 1–20