| Determinants of dining satisfaction and post-dining behavioral intentions R Ladhari, I Brun, M Morales International Journal of Hospitality Management 27 (4), 563-573, 2008 | 641 | 2008 |
| Mobile banking service quality and customer relationships M Arcand, S PromTep, I Brun, L Rajaobelina International Journal of Bank Marketing, 2017 | 381 | 2017 |
| Impact of customer experience on loyalty: a multichannel examination I Brun, L Rajaobelina, L Ricard, B Berthiaume The Service Industries Journal 37 (5-6), 317-340, 2017 | 176 | 2017 |
| Online relationship quality: scale development and initial testing I Brun, L Rajaobelina, L Ricard International Journal of Bank Marketing, 2014 | 154 | 2014 |
| E-relationship marketing: a cognitive mapping introspection in the banking sector I Brun, F Durif, L Ricard European Journal of Marketing, 2014 | 73 | 2014 |
| A relational classification of online banking customers L Rajaobelina, I Brun, É Toufaily International Journal of Bank Marketing, 2013 | 64 | 2013 |
| Towards a better understanding of mobile banking: the impact of customer experience on trust and commitment L Rajaobelina, I Brun, SP Tep, M Arcand Journal of financial services marketing 23 (3-4), 141-152, 2018 | 54 | 2018 |
| Examining the influence of the social dimension of customer experience on trust towards travel agencies: The role of experiential predisposition in a multichannel context I Brun, L Rajaobelina, L Ricard, T Amiot Tourism Management Perspectives 34, 100668, 2020 | 43 | 2020 |
| Online relationship quality: testing an integrative and comprehensive model in the banking industry I Brun, L Rajaobelina, L Ricard Journal of Relationship Marketing 15 (4), 219-246, 2016 | 42 | 2016 |
| A classification of live chat service users in the banking industry L Rajaobelina, I Brun, L Ricard International Journal Of Bank Marketing, 2019 | 31 | 2019 |
| Impact of employee job satisfaction and commitment on customer perceived value H Charni, I Brun, L Ricard International Journal of Bank Marketing, 2019 | 26 | 2019 |
| Impact of website characteristics on relationship quality: a comparison of banks financial cooperatives I Brun, L Rajaobelina, L Ricard, A Fortin Journal of Financial Services Marketing 22 (4), 141-149, 2017 | 11 | 2017 |
| Intégration en marketing du concept d’attachement régional: antécédents et impact sur les attentes en restauration I Brun, MA Vachon, L Ricard, D Stec, I Prim-Allaz, T Hernandez, I Berger, ... Actes du Congrès de l’ASAC, Halifax 29 (23), 4-18, 2008 | 4 | 2008 |
| Du e-relationnel à la qualité de la relation en ligne: le cas du secteur financier I Brun Université du Québec à Montréal, 2014 | | 2014 |
| Determinants and consequences of satisfaction with restaurant services M Morales, R Ladhari, I Brun Atlantic Schools of Business, 2006 | | 2006 |
| LES ANTÉCÉDENTS IMPORTANTS DE LA QUALITÉ DE LA RELATION: UNE COMPARAISON ENTRE LES BANQUES ET COOPÉRATIVES FINANCIÈRE1 I Brun | | |
| DUE-RELATIONNEL À LA QUALITÉ DE LA RELATION EN LIGNE: LE CAS DU SECTEUR FINANCIER I BRUN | | |
