Assessing the societal impact of research: The relational engagement approach JL Ozanne, B Davis, JB Murray, S Grier, A Benmecheddal, H Downey, ... Journal of Public Policy & Marketing, 2017 | 145 | 2017 |
Operationalizing critical race theory in the marketplace SM Poole, SA Grier, KD Thomas, F Sobande, AE Ekpo, LT Torres, ... Journal of Public Policy & Marketing 40 (2), 126-142, 2021 | 77 | 2021 |
As worlds collide: The role of marketing management in customer-to-customer interactions AE Ekpo, BK Riley, KD Thomas, Z Yvaire, GRH Gerri, II Muñoz Journal of Business Research 68 (1), 119-126, 2015 | 39 | 2015 |
Narratives of technology consumption in the face of marketplace discrimination AE Ekpo, B DeBerry-Spence, GR Henderson, J Cherian Marketing Letters 29, 451-463, 2018 | 30 | 2018 |
Omission and commission as marketplace trauma AM Bennett, SM Baker, S Cross, JP James, G Bartholomew, AE Ekpo, ... Journal of Public Policy & Marketing 35 (2), 280-291, 2016 | 30 | 2016 |
(Virtual) ethnicity, the Internet, and well-being A Lindridge, GR Henderson, AE Ekpo Marketing Theory 15 (2), 279-285, 2015 | 25 | 2015 |
Mobile phone visual ethnography (MpVE): Bridging transformative photography and mobile phone ethnography B DeBerry-Spence, AE Ekpo, D Hogan Journal of Public Policy & Marketing 38 (1), 81-95, 2019 | 24 | 2019 |
Research pathways for societal impact: a typology of relational engagements for consumer psychology research JL Ozanne, B Davis, AE Ekpo Journal of Consumer Psychology 32 (1), 127-144, 2022 | 23 | 2022 |
Diversity, tokenism, and comic books: Crafting better strategies JS Podoshen, AE Ekpo Business Horizons 64 (1), 131-140, 2021 | 12 | 2021 |
A Call for Further Research at the Intersection of Race, Marketing, and Public Policy B DeBerry-Spence, A Bennett, SNN Cross, A Ekpo, F Sobande https://www.ama.org/2020/08/04/a-call-for-further-research-at-the …, 2020 | 12 | 2020 |
Towards Marketplace Diversity: A Multi-measure, Multi-dimensional Study of the Journal of Public Policy and Marketing B DeBerry-Spence, AE Ekpo, M Adelakun, H Gunay Journal of Public Policy & Marketing, 1-39, 2012 | 11 | 2012 |
The Platformed Money Ecosystem: Digital Financial Platforms, Datafication, and Reimagining Financial Well‐being AE Ekpo, J Drenten, PA Albinsson, S Anong, S Appau, L Chatterjee, ... Journal of Consumer Affairs, 2022 | 8 | 2022 |
Special Session: Creating Synergies from Multi-Method Research Approach: An Abstract MHJ Lin, SNN Cross, AE Ekpo, KC Luna, A Vijayalakshmi Academy of Marketing Science Annual Conference, 295-296, 2022 | | 2022 |
Excerpt from Operationalizing Critical Race Theory in the Marketplace SM Poole, SA Grier, KD Thomas, F Sobande, AE Ekpo, LT Torres, ... Ethics of Data and Analytics, 84-92, 2022 | | 2022 |
The double edge of diversity in a digital world AE Ekpo The Routledge Handbook of Digital Consumption, 413-424, 2022 | | 2022 |
9-Ii: the Resilient Consumer A Ekpo, S Cross ACR North American Advances, 2017 | | 2017 |
Research Reflections on Mobile Phone Visual Ethnography in Ghana, West Africa: Bridging Mobile Phone Ethnography and Transformative Photography. B DeBerry-Spence, A Ekpo, D Hogan Advances in Consumer Research 44, 2016 | | 2016 |
Good from ‘evil’: the polarizing effects of corporate social responsibility for controversial companies GR Henderson, A Ekpo, Z Yvaire Handbook of Research on Marketing and Corporate Social Responsibility, 307-330, 2014 | | 2014 |
Roundtable Summaries D Crockett, S Long-Tolbert, L Anderson, N Adkins, S Baker, A Bennett, ... Advances in Consumer Research 42, 2014 | | 2014 |
Roundtable: Is It Still Worth It? Exploring Contemporary Marketplace Diversity Research D Crockett, L Anderson, S Long-Tolbert ACR North American Advances, 2014 | | 2014 |