| Frontiers: Machines vs. humans: The impact of artificial intelligence chatbot disclosure on customer purchases X Luo, S Tong, Z Fang, Z Qu Marketing Science 38 (6), 937-947, 2019 | 1061 | 2019 |
| Mobile ad effectiveness: Hyper-contextual targeting with crowdedness M Andrews, X Luo, Z Fang, A Ghose Marketing Science 35 (2), 218-233, 2016 | 449 | 2016 |
| Mobile targeting X Luo, M Andrews, Z Fang, CW Phang Management Science 60 (7), 1738-1756, 2014 | 441 | 2014 |
| Geo-conquesting: Competitive locational targeting of mobile promotions NM Fong, Z Fang, X Luo Journal of Marketing Research 52 (5), 726-735, 2015 | 402 | 2015 |
| Cause marketing effectiveness and the moderating role of price discounts M Andrews, X Luo, Z Fang, J Aspara Journal of Marketing 78 (6), 120-142, 2014 | 327 | 2014 |
| The Janus face of artificial intelligence feedback: Deployment versus disclosure effects on employee performance S Tong, N Jia, X Luo, Z Fang Strategic Management Journal 42 (9), 1600-1631, 2021 | 253 | 2021 |
| Artificial intelligence coaches for sales agents: Caveats and solutions X Luo, MS Qin, Z Fang, Z Qu Journal of Marketing 85 (2), 14-32, 2021 | 213 | 2021 |
| Competitive price targeting with smartphone coupons JP Dubé, Z Fang, N Fong, X Luo Marketing Science 36 (6), 944-975, 2017 | 187 | 2017 |
| Contemporaneous and delayed sales impact of location-based mobile promotions Z Fang, B Gu, X Luo, Y Xu Information Systems Research 26 (3), 552-564, 2015 | 161 | 2015 |
| When and how artificial intelligence augments employee creativity N Jia, X Luo, Z Fang, C Liao Academy of Management Journal 67 (1), 5-32, 2024 | 137 | 2024 |
| Self-signaling and prosocial behavior: A cause marketing experiment JP Dubé, X Luo, Z Fang Marketing Science 36 (2), 161-186, 2017 | 127 | 2017 |
| 产品伤害危机应对策略对品牌资产的影响研究——企业声誉与危机类型的调节作用 方正， 江明华， 杨洋， 李蔚 管理世界 26 (12), 105-118, 2010 | 70 | 2010 |
| Quantifying the dynamic effects of service recovery on customer satisfaction: Evidence from Chinese mobile phone markets Z Fang, X Luo, M Jiang Journal of Service Research 16 (3), 341-355, 2013 | 68 | 2013 |
| 可辩解型产品伤害危机应对策略对品牌资产的影响研究: 调节变量和中介变量的作用 方正， 杨洋， 江明华， 李蔚， 李珊 南开管理评论, 69-79, 2011 | 40 | 2011 |
| 产品伤害危机应对方式对顾客感知危险的影响——基于中国消费者的实证研究 方正 经济体制改革, 173-176, 2007 | 38 | 2007 |
| 产品伤害危机的概念, 分类与应对方式研究 方正 生产力研究, 63-65, 2007 | 38 | 2007 |
| Machines versus humans: the impact of AI chatbot disclosure on customer purchases X Luo, S Tong, Z Fang, Z Qu Luo, X, Tong S, Fang Z, Qu, 20-33, 2019 | 35 | 2019 |
| Mobile time-based targeting: Matching product-value appeal to time of day CW Phang, X Luo, Z Fang Journal of Management Information Systems 36 (2), 513-545, 2019 | 25 | 2019 |
| Covariance matrix estimation via network structure W Lan, Z Fang, H Wang, CL Tsai Journal of Business & Economic Statistics 36 (2), 359-369, 2018 | 20 | 2018 |
| 论不同消费群体对产品伤害危机的感知危险差异——基于中国消费者的实证研究 方正 社会科学家, 159-162, 2006 | 20 | 2006 |
