Vijay Ganesh Hariharan

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	All	Since 2019
Citations	187	120
h-index	7	5
i10-index	7	4

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Co-authors

Debabrata TalukdarSUNY Buffalo; MIT; Univ. of RochesterVerified email at buffalo.edu
J Jeffrey InmanKatz Graduate School of Business - University of PittsburghVerified email at katz.pitt.edu
Ram BezawadaAssociate Professor (Marketing Department), State U. of New York, BuffaloVerified email at buffalo.edu
Stefan StremerschErasmus School of Economics, Erasmus University Rotterdam, the Netherlands & IESE Business SchoolVerified email at ese.eur.nl
Changhyun KwonDepartment of Industrial and Systems Engineering, KAISTVerified email at kaist.ac.kr
Yvonne van EverdingenProfessor of Marketing and Innovation, RSM Erasmus University, The NetherlandsVerified email at rsm.nl
Andrew OlewnikUniversity at BuffaloVerified email at buffalo.edu
purusothaman TProfessor and Head, Department of ECE, Government College of Technology,CoimbatoreVerified email at gct.ac.in
S. AnnaduraiSr.Professor in Computer Science and Engineering, Hindusthan College of Engineering and Technology, CoimbatoreVerified email at hindusthan.net
Vardit LandsmanErasmus University RotterdamVerified email at ese.eur.nl
Madhusudhanan chandrasekaranSUNY Buffalo, Amazon

Vijay Ganesh Hariharan

Amazon, Erasmus University Rotterdam

Verified email at ese.eur.nl - Homepage

Branding Dynamic models Retailing


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Shopper Marketing Moderators of the Brand Equity – Behavioral Loyalty Relationship VG Hariharan, K Desai, D Talukdar, J Inman Journal of Business Research, 2018	68	2018
Optimal Targeting of Advertisement for New Products with Multiple Consumer Segments VG Hariharan, D Talukdar, C Kwon International Journal of Research in Marketing 32 (3), 2015	35	2015
Trial, repeat purchase and spillover effects of cobranded extensions VG Hariharan, R Bezawada, D Talukdar Journal of Product & Brand Management 21 (2), 76-88, 2012	19	2012
Aggregate Impact of Different Brand Development Strategies VG Hariharan, R Bezawada, D Talukdar Management Science 61 (5), 1164-1182, 2015	18	2015
Empirical regularity in academic research productivity patterns in marketing D Talukdar, VG Hariharan, C Boo International Journal of Research in Marketing 28 (3), 248-257, 2011	18	2011
Conjoint-HoQ: evolving a methodology to map market needs to product profiles A Olewnik, VG Hariharan International Journal of Product Development 10 (4), 338-368, 2010	11	2010
Gear manufacturers as contestants in sports competitions: breeding and branding returns Y Van Everdingen, VG Hariharan, S Stremersch Journal of Marketing 83 (3), 126-144, 2019	10	2019
Dynamically Scalable, Heterogeneous and Generic Architecture for a Grid of Workstations T Purusothaman, S Annadurai, H Vijay Ganesh, CT Chockalingam, ... Journal of Grid Computing 2, 239-246, 2004	7	2004
Branded Response to Generic Entry: Detailing Beyond the Patent Cliff VG Hariharan, V Landsman, S Stremersch International Journal of Research in Marketing 44, 2024	1	2024
Intern. J. of Research in Marketing D Talukdar, VG Hariharan, C Boo		2011
Essays on the impact of new product introductions on market dynamics VG Hariharan State University of New York at Buffalo, 2010		2010
A Field Examination of the Influence of Brand Equity on Behavioral Loyalty and Factors That Moderate This Relationship K Desai, V Hariharan, JJ Inman, D Talukdar ACR North American Advances, 2010		2010
A distributed algorithm to align distantly related protein sequences using profile analysis HV Ganesh, R Bhuvaneswari, C Madhusudhanan TENCON 2003. Conference on Convergent Technologies for Asia-Pacific Region 4 …, 2003		2003
Intelligent Job Allocation for Time Constrained Parallel Processing Problems PTVGH Uthra, KBC CT Proceedings of 2002 International Symposium on Distributed Computing and …, 2002		2002

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