Suivre
Tracey A. Swartz
Tracey A. Swartz
Georgia Institute of Technology
Adresse e-mail validée de scheller.gatech.edu
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Année
Does it pay to recall your product early? An empirical investigation in the automobile industry
M Eilert, S Jayachandran, K Kalaignanam, TA Swartz
Journal of Marketing 81 (3), 111-129, 2017
1172017
The differential impact of new product development “make/buy” choices on immediate and future product quality: Insights from the automobile industry
K Kalaignanam, T Kushwaha, TA Swartz
Journal of Marketing 81 (6), 1-23, 2017
202017
The differential impact of NPD make/buy choices on immediate and future product quality: insights from the automobile industry
K Kalaignanam, T Kushwaha, TA Swartz
Journal of Marketing, Forthcoming, 2017
22017
The Impact Of CMO Tenure On Brand Equity And Cost Of Capital: Insights From Business To Consumer Industries
TA Swartz
2018
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