Touzani Mourad
Touzani Mourad
Adresse e-mail validée de neoma-bs.fr
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Ranking marketing journals using the Google Scholar-based hg-index
S Moussa, M Touzani
Journal of informetrics 4 (1), 107-117, 2010
1192010
Marketing to the (new) generations: summary and perspectives
D Chaney, M Touzani, K Ben Slimane
Journal of Strategic Marketing 25 (3), 179-189, 2017
1062017
The perceived credibility of quality labels: a scale validation with refinement
S Moussa, M Touzani
International Journal of Consumer Studies 32 (5), 526-533, 2008
1022008
Breaking bread with Abraham’s children: Christians, Jews and Muslims’ holiday consumption in dominant, minority and diasporic communities
EC Hirschman, AA Ruvio, M Touzani
Journal of the Academy of marketing Science 39 (3), 429-448, 2011
572011
Brand loyalty: Impact of cognitive and affective variables
M Touzani, A Temessek
Universitas Galatiensis, 2009
482009
A literature review of service research since 1993
S Moussa, M Touzani
Journal of Service Science 2 (2), 173-212, 2010
432010
Country-of-origin and emerging countries: revisiting a complex relationship
M Touzani, S Fatma, LM Meriem
Qualitative Market research: An international journal, 2015
362015
Ranking marketing journals using the search engine Google Scholar
M Touzani, S Moussa
Marketing Education Review 20 (3), 229-247, 2010
242010
Cultural syncretism and Ramadan observance: Consumer research visits Islam
M Touzani, EC Hirschman
ACR North American Advances, 2008
232008
Contextual and cultural determinants of entrepreneurship in pre-and post-revolutionary Tunisia: Analysing the discourse of young potential and actual entrepreneurs
M Touzani, F Jlassi, A Maalaoui, RBH Hassine
Journal of Small Business and Enterprise Development, 2015
222015
Customer‐service firm attachment: what it is and what causes it?
S Moussa, M Touzani
International Journal of Quality and Service Sciences, 2013
222013
Country-of-origin versus brand: consumers’ dilemma when choosing between generic and branded drugs in emerging countries
F Smaoui, FA Kilani, M Touzani
Journal of Product & Brand Management, 2016
202016
Connecto ergo sum! an exploratory study of the motivations behind the usage of connected objects
M Touzani, AA Charfi, P Boistel, MC Niort
Information & Management 55 (4), 472-481, 2018
182018
Marketing communications, acculturation in situ, and the legacy of colonialism in revolutionary times
M Touzani, EC Hirschman, F Smaoui
Journal of Macromarketing 36 (2), 215-228, 2016
182016
Les réactions des acheteurs aux modalités de la musique d'ambiance: cas de la notoriété et du style
NBEND MOUELHI, M Touzani
Revue Française du marketing 194 (4), 65, 2003
182003
The moderating role of attachment styles in emotional bonding with service providers
S Moussa, M Touzani
Journal of Consumer Behaviour 16 (2), 145-160, 2017
152017
Consumer acculturation in situ: the continuing legacy of French colonization in North Africa
EC Hirschman, M Touzani
Handbook of Islamic Marketing, 114-128, 2011
152011
Retail stressors in the middle east/north Africa region
M Touzani, EC Hirschman, LH Salah
Journal of Business Research 69 (2), 726-735, 2016
132016
How off-track tourists create their own event: a customer-dominant logic perspective
BBG Zinelabidine, L Touzani, NB Dahmane, M Touzani
Qualitative Market Research: An International Journal, 2018
112018
Attraction during the service encounter: examining the other side of the coin
VG Kuppelwieser, M Touzani
Journal of Services Marketing, 2016
92016
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