| Factors affecting adoption of electric vehicles in India: An exploratory study R Chhikara, R Garg, S Chhabra, U Karnatak, G Agrawal Transportation Research Part D: Transport and Environment 100, 103084, 2021 | 49 | 2021 |
| Evolution of luxury marketing landscape: a bibliometric analysis and future directions R Rathi, R Garg, A Kataria, R Chhikara Journal of Brand Management 29 (3), 241-257, 2022 | 27 | 2022 |
| Sensory marketing–a review and research agenda R Bhatia, R Garg, R Chhikara, A Kataria, V Talwar Academy of Marketing Studies Journal 25 (4), 1-30, 2021 | 25 | 2021 |
| The risk‐seeking propensity of Indian entrepreneurs: A study using GEM data S Mor, S Madan, R Chhikara Strategic Change 29 (3), 311-319, 2020 | 22 | 2020 |
| Driving customer appeal through the use of emotional branding R Garg, R Chhikara, TK Panda, A Kataria IGI Global, 2017 | 13 | 2017 |
| Women entrepreneurs fast food business: a case study on challenging social prejudice through entrepreneurship JU Ahmed, A Ahmed, MT Hoque, MA Majid, R Chhikara Small Enterprise Research 26 (3), 307-319, 2019 | 9 | 2019 |
| A qualitative insight into the personal factors impacting online impulse behavior H Kumar, R Garg, P Kumar, R Chhikara Strategies and tools for managing connected consumers, 279-291, 2020 | 7 | 2020 |
| Work-life-study balance and executive education: Case of India A Sharma, S Mor, R Garg, R Chhikara, A Pal, S Narula Millennial Asia 14 (1), 127-149, 2023 | 5 | 2023 |
| Abundantly rare: changing consumer trends in the luxury market G Agrawal, R Rathi, R Garg, R Chhikara Vision, Vol. 0 No. 0. doi 10, 09722629221104201, 2022 | 5 | 2022 |
| Power of the Scent: Exploring the Role of Sensory Appeals on Consumer Product Attitude. R Garg, R Chhikara Journal of Business & Management 25 (2), 2019 | 5 | 2019 |
| Effects of Trusting Beliefs on Intention to Buy Online in Crisis Times S Sehgal, G Agrawal, R Maini, R Chhikara South Asian Journal of Management 28 (3), 81-112, 2021 | 3 | 2021 |
| Exploration of retail design in integrated bricks & clicks environment G Agarwal, R Garg, R Chhikara, A Deshpande Materials Today: Proceedings 37, 1887-1892, 2021 | 3 | 2021 |
| If I feel it, I desire it…: harnessing visual-induced tactile imagery for enhancing purchase intention R Bhatia, R Garg, R Chhikara, R Singh Vision, 09722629221106257, 2022 | 2 | 2022 |
| Factors determining intention to vaccinate against Covid-19: A developing nation perspective R Garg, R Chhikara, S Chhabra, A Bhardwaj Health Marketing Quarterly 38 (2-3), 116-129, 2021 | 1 | 2021 |
| A qualitative study to understand the factors affecting the adoption of glass fiber-reinforced gypsum (GFRG) as a sustainable building technology: insights from Indian … R Garg, R Chhikara, R Singh, G Agrawal, V Talwar, V Mehra Construction Innovation 21 (2), 321-344, 2021 | 1 | 2021 |
| Natura Siberica: Challenging Entry in OrganicCosmetics Business JU Ahmed, H Sultana, A Ahmed, R Chhikara Journal of Operations and Strategic Planning 2 (2), 163-177, 2019 | 1 | 2019 |
| Corporate Social Responsibility and Digital Marketing U Chauhan, R Garg, R Chhikara Handbook of Research on Digital Marketing Innovations in Social …, 2019 | 1 | 2019 |
| Exploring Socially Constructed Technological Platform—Metaverse—as an Educational Tool for Attaining SDG 4 & PRME G Agrawal, S Sodhi, R Chhikara, R Garg Immersive Technology and Experiences: Implications for Business and Society …, 2023 | | 2023 |
| Hosts legitimizing community-based tourism as a solution to ghost villages of Uttarakhand, India G Agrawal, R Garg, R Chhikara, V Talwar Anatolia 34 (2), 285-287, 2023 | | 2023 |
| Lakshya Food India Limited (LFIL): Finding the Right Position in Dairy Business S Chhabra, R Chhikara, R Garg Asian Journal of Management Cases, 09728201221080711, 2022 | | 2022 |
Ruchi GargBML Munjal UniversityAdresse e-mail validée de bmu.edu.in
