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Philip M. Parker
Philip M. Parker
INSEAD Chair Professor of Management Science
Adresse e-mail validée de insead.edu - Page d'accueil
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Marketing universals: Consumers’ use of brand name, price, physical appearance, and retailer reputation as signals of product quality
N Dawar, P Parker
Journal of marketing 58 (2), 81-95, 1994
20151994
Collusive conduct in duopolies: multimarket contact and cross-ownership in the mobile telephone industry
PM Parker, LH Röller
The RAND Journal of Economics, 304-322, 1997
5761997
A cross-cultural study of interpersonal information exchange
N Dawar, PM Parker, LJ Price
Journal of international business studies 27, 497-516, 1996
4581996
Staged estimation of international diffusion models: An application to global cellular telephone adoption
MG Dekimpe, PM Parker, M Sarvary
Technological forecasting and social change 57 (1-2), 105-132, 1998
3161998
Global diffusion of technological innovations: A coupled-hazard approach
MG Dekimpe, PM Parker, M Sarvary
Journal of Marketing Research 37 (1), 47-59, 2000
3052000
Aggregate diffusion forecasting models in marketing: A critical review
PM Parker
International journal of forecasting 10 (2), 353-380, 1994
2521994
Ethnic cultures of the world: a statistical reference
P Parker
(No Title), 1997
2391997
Price elasticity dynamics over the adoption life cycle
PM Parker
Journal of Marketing Research 29 (3), 358-367, 1992
2131992
“Globalization”: modeling technology adoption timing across countries
MG Dekimpe, PM Parker, M Sarvary
Technological Forecasting and Social Change 63 (1), 25-42, 2000
1882000
The economics of quality-equivalent store brands
DA Soberman, PM Parker
International Journal of Research in Marketing 23 (2), 125-139, 2006
1842006
Homeostasis and consumer behavior across cultures
PM Parker, NT Tavassoli
International Journal of Research in Marketing 17 (1), 33-53, 2000
1832000
Physioeconomics: The basis for long-run economic growth
PM Parker
Mit Press, 2000
1682000
Specifying competitive effects in diffusion models: An empirical analysis
P Parker, H Gatignon
International Journal of Research in Marketing 11 (1), 17-39, 1994
1681994
Weathering tight economic times: The sales evolution of consumer durables over the business cycle
B Deleersnyder, MG Dekimpe, M Sarvary, PM Parker
Quantitative Marketing and Economics 2, 347-383, 2004
1542004
Do colder and hotter climates make richer societies more, but poorer societies less, happy and altruistic?
E Van de Vliert, X Huang, PM Parker
Journal of Environmental Psychology 24 (1), 17-30, 2004
1482004
Advanced level physics
M Nelkon, P Parker
CBS Publishers & Distributors Pvt. Ltd, 2015
1442015
National brands versus private labels: an empirical study of competition, advertising and collusion
P Parker, N Kim
European Management Journal 15 (3), 220-235, 1997
1251997
Marketing information: A competitive analysis
M Sarvary, PM Parker
Marketing science 16 (1), 24-38, 1997
1171997
Advanced level physics
M Nelkon, P Parker
The Physics Teacher 16 (9), 659-660, 1978
1071978
Multi-market and global diffusion
MG Dekimpe, PM Parker, M Sarvary
INSEAD, 1998
951998
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