| Generational Consumer Patterns: A Document Analysis Method V bathmanathan, S Rajadurai, Jegatheesan, Sohail Global Business And Management Research: An International Journal 10 (3 …, 2018 | 42 | 2018 |
| Sustainability and business: what is green corporate image? V Bathmanathan, C Hironaka IOP Conference Series: Earth and Environmental Science 32 (1), 012049, 2016 | 42 | 2016 |
| Green Marketing Mix Strategy using Modified Measurement Scales – A Performance on Gen Y Green Purchasing Decision in Malaysia V Bathmanathan, J Rajadurai International Journal of Engineering and Advanced Technology (IJEAT) 9 (1 …, 2019 | 32 | 2019 |
| Investigating green marketing orientation practices among green small and medium enterprises J Rajadurai, AR ZAHARI, E ESA, V BATHMANATHAN, NAM ISHAK The Journal of Asian Finance, Economics and Business 8 (1), 407-417, 2021 | 26 | 2021 |
| Gen Y Green Purchasing Behavior in Relation to Energy Conservation and Environmental Preservation Products in Malaysia J Rajadurai, V Bathmanathan, N Azami International Journal of Engineering and Technology (UAE) 7 (4.35), 810-818, 2018 | 18 | 2018 |
| GREEN MARKETING MIX ON PURCHASE OF GREEN PRODUCTS IN MALAYSIAN PERSPECTIVE LG Cheng, S Govindan, V Bathmanathan Journal of Global Business and Social Entrepreneurship (GBSE) 4 (12), 1-11, 2018 | 12* | 2018 |
| Understanding Generation Y green purchasing decision in Malaysia N Azami, V Bathmanathan, J Rajadurai Global Business and Management Research 10 (3), 1010, 2018 | 11 | 2018 |
| Online Purchasing Behavior of Green Products: A Case Study of Generation Y in Malaysia J RAJADURAI, V BATHMANATHAN, N AZAMI The Journal of Asian Finance, Economics and Business 8 (6), 305-317, 2021 | 10 | 2021 |
| Redefining the value proposition through green promotions and green corporate image in the era of Industrial Revolution 4.0: a study of Gen Y green consumers in Malaysia V Bathmanathan, J Rajadurai International Journal of Environmental Technology and Management 22 (6), 456-477, 2019 | 10 | 2019 |
| Developing nexus eco-purchasing behaviour index (NEPBI) for Malaysia by using partial least square analysis J Rajadurai, WN Wan Hanafi, V Bathmanathan, S Daud, N Azami Quality & Quantity 55, 2017-2039, 2021 | 8 | 2021 |
| Generation Y–A study on sustainable consumption V Bathmanathan, J Rajadurai 4th National Graduate Conference, COGS Scholarly Publication: UNITEN, Malaysia, 2017 | 4 | 2017 |
| The green marketing mix factors which influence gen y green purchase decision in Malaysia: the mediating effect of green corporate image V Bathmanathan, J Rajadurai Department of Marketing Management, University of Kelaniya, Sri Lanka., 2017 | 3 | 2017 |
| What a waste? An experience in a secondary school in Malaysia of a food waste management system (FWMS) V Bathmanathan, J Rajadurai, R Alahakone Heliyon 9 (10), 2023 | 1 | 2023 |
| Strategic Commitment by Sultanate of Oman towards 2050 Net-Zero Emission: Current Environmental Initiatives and Future Needs I Alrawahi, VA Bathmanathan, S Al Kaabi, S Alghalebi International Journal of Membrane Science and Technology 10 (2), 161-168, 2023 | 1 | 2023 |
| Developing Nexus Managerial Resilience Using Spiritual Intelligence: An Investigation of Malaysia's Transformation to Industry Revolution 4.0 J Rajadurai, V Bathmanathan, AH Jaaffar, R Rajan Delivering Distinctive Value in Emerging Economies, 205-217, 2022 | 1 | 2022 |
| MALAYSIA’S PREMIER ECOTOURISM DESTINATION: ROYAL BELUM STATE PARK V Bathmanathan, ZA Ahmad, Z Ali National Conference on Royal Belum 2014 1, 2014 | 1 | 2014 |
| Effects Of Reverse Logistics On Consumer Retention Along The Supply Chain: Case Of Supermarkets In Oman S AL KAABI, V BATHMANATHAN, MZL NCUBE Journal of Pharmaceutical Negative Results, 5354-5358, 2022 | | 2022 |
| Effects of Reverse Logistics on Consumer Retention along the Supply Chain: Case of Supermarkets in Oman MZL Ncube, W Mawanza, S Al Kaabi, V Bathmanathan, CC Mukayani Child Studies in Asia-Pacific Contexts 12 (1), 467-472, 2022 | | 2022 |
| Green marketing mix factors which influence gen Y green purchase decision in Malaysia V Bathmanathan | | 2020 |
| BOOSTING TOURISM AT ROYAL BELUM STATE PARK (RBSP) Z Ali, ZA Abidin, V Bathmanathan National Conference on Royal Belum State Park (RBSP), 2014 | | 2014 |
Jegatheesan RajaduraiAssociate Professor of Marketing, University Tenaga NasionalAdresse e-mail validée de uniten.edu.my
